Analytics

6 Ways to Understand Your Organic Search Data When It’s (not provided)

Over two years ago, in an effort to encourage stronger security standards across the internet, Google announced that they would be moving towards “Secure Search.” What this meant at the time was that organic search queries would be encrypted for users who were signed into their Google accounts. Encrypted organic queries would show up as (not provided) within Google Analytics.

By Julia Karnezis

Jan 22, 2014