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How do Search Engines find my site?
Search engines send out crawlers, also known as robots or spiders, to crawl through the billions of pages on the web and categorize websites in the search engine's index. Sites that are built in frames or flash have little chance of being found by the search engines. There are steps to be taken in order to be found by the crawlers and automatic indexing should not be assumed. |
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What is a search engine friendly site?
A search engine friendly site is one that is readable to the search engine spiders. Search engines are unable or limited on what they can view in sites that are built in frames, flash or are made up of graphics. These types of formats work as a barrier between the content in your site and the robots that are gathering the data to award placement under search results. |
5. |
How do I measure my results of Internet Marketing?
Tracking software is vital to the measurement of the effectiveness of your Internet marketing campaign. A tracking tool measures user trends (time of visit, length of visit, pages viewed), keywords searched (what was typed into Google, Yahoo, etc) and opportunities for website improvement. |
6. |
How do you implement a Pay per Click program?
Our team works with you to establish your goals and key products or services for your business. We then comb through your website and competitor's sites to find all keywords that are applicable and yield the best results. Online tools are utilized to expand on the research we have compiled to find all searched variations of important key phrases. To generate quality traffic, your site must be listed under the right categories and keyword search phrases - the ones that your prospects and customers are actually using. |
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Will I have to redesign my web site for Pay per Click?
Pay per Click programs can be implemented with dynamic sites, sites built in flash and in frames. However, it is not suggested. These types of website architecture do not offer the visitors you will be paying for a pleasant search experience. Therefore, your conversion rate will suffer. Also, Overture (Yahoo & MSN) Pay per Click program will not approve any keywords where content is not easily accessible or (if in frames) not on the home page. |
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What is spamming and cloaking? Are they unethical?
Spamming is stuffing keywords in areas of your website- title tags, alt tags, meta data, etc. Mirroring websites, having more than one domain name featuring the same site, is also considered spamming. Cloaking is the act of trying to trick the search engines by placing web pages of data that they can read, but are not visible on your website. |
9. |
How will TopSpot put together a marketing program?
Before a program is implemented, TopSpot works with clients to outline the goals of the program: terms of target market, |
10. |
What do your consulting services include?
We can carry out research for you, web site appraisals and analysis. We can provide input and ideas to help you with web design, usability and marketing. |
11. |
Reasons to use search engine marketing:
Reduce overall marketing costs
Acquire more customers
Sell more products/services online
Qualify leads and prospects
Increase market awareness
Support efforts to build a leading brand
Allow people to download information or software
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