Who is Visiting Your Website?

The success of your online marketing efforts can be identified and measure by utilizing the proper website analytics tools.

Driving the wrong types of traffic to your website can damage your perception of Internet marketing. Setting goals, identifying industry-specific keywords and implementing an online program are positive and necessary steps in enhancing your web presence.

• What happens once you have led visitors to your website?
• What engine of directory can you credit for your traffic?
• Are your monthly or yearly investments paying off?
• What keywords did they actually type into the engines?
• Are these quality searches?

Knowing the answers to these questions will allow you to make strategic decisions in setting realistic goals and expectations and most importantly, aide in allocating monies to areas that are generating results.

Key Features in a Web Analytics Tool:

• Complete list of any online directory, search engine and direct web traffic. Identify your top website traffic generators.

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• Complete list of keyword phrases keyed in by visitors that led them to your website. Identifykeyword phrases generated by each of your online efforts. Are the users coming from Google better quality than those coming from an industry specific site?

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