Pay Per Click (PPC) Marketing Services
Pay per click marketing is an immediate and effective channel used to drive targeted traffic to your website. Paid search allows you the flexibility to place a cap on what you pay per keyword/visitor, tailor budgetary decisions around high margin and secondary products and/or services. You can even choose which areas of the world, country, region, state or city you'd like to target.
Whether you're new to Pay Per Click Marketing or are a seasoned advertiser, Houston-based TopSpot can help with your paid search strategy.
At TopSpot, our paid search team creates effective Google AdWords and Bing Ads campaigns that integrate our clients' business and online marketing goals, offering:
- Account Manager — a dedicated contact who will learn about your business goals, maintain your PPC campaigns, create and present comprehensive website & behavioral reports
- Targeted advertising — agreed upon keywords and keyword phrases bring pre-qualified users to your site
- Budget strategies — to ensure your marketing dollars are targeting terms/visitors that will impact your bottom line
- Reporting — detailing your advertising activity, including impression share, user behavior and geographic information
- Flexibility — sponsored link advertising can be tweaked anytime during the program
- Cost-effectiveness — you pay only when a user visits your site via a sponsored link
- Lead details — to measure the true effectiveness of your program, we will keep you apprised of the amount of visits, phone calls, and web forms completed as a result of your paid ads
The sophistication of analytics tools have made reports available for anyone to understand the impact paid search has on a brand and the integral role it plays in an overall web marketing strategy. Learn more about our precise local PPC programs, successful mobile paid search programs and how we became a Google AdWords Premier SMB Partner. Our PPC strategy is even award winning: our VP of Operations, Anita Perez, mentored the University of Houston PPC team that were global winners of Google Online Marketing Challenge.
Contact TopSpot Today
to speak with a member of our sales team to discuss your website strategy or call us today at 866.952.7200