PPC Management: Overture & Google Adwords Pay Per Click Management

Google Adwords and Overture (now Yahoo Search Marketing) are the two major PPC search engines. However, additional PPC engines include:

Google Adwords

Overture PPC (Now Yahoo Search Marketing)
Findwhat.com

Business.com

ChemIndustry.com

Enhance.com and more.

Pay Per Click (PPC) Search Engine Marketing: System where an advertiser pays an agreed amount for each click someone makes on a link leading to their web site. Also known as Cost per Click (CPC), Sponsored Links and Paid Listings.
Source: Sempo-Webmaster World Forums

PPC is fast becoming the standard for obtaining guaranteed and fast positioning in the top search engines. Pay-per-click web promotion not only allows you to quickly reach over 75% of all Internet users, it gives you control over selecting advertising keywords that will maximize the return on your investment. All this while you strictly control your monthly ad expense. This translates into bottom line advertising results for your business.

Jupiter Research estimates that a total of $7.6 billion will have been spent on various forms of online advertising by the end of 2004, a twenty percent increase over online spending in 2003. The growth in PPC advertising is expected to continue at a dramatic rate through 2005 as more businesses discover the effectiveness of pay per click advertising.

Jupiter Media Metrix finds that "the paid search model succeeds precisely because consumers find relevant listings, advertisers only pay for qualified traffic, and the interests of the publisher are allied with both constituencies."

Advantages of Pay Per Click Advertising: Advertising has never been more targeted.

Choose the keywords that define your business and services the best. Your listing will show up whenever someone searches for a related keyword search query. If needed, you can also target specific demographics, cities, states and countries. Pay Per Click Marketing offers complete flexibility and control.

Most searchers do not go past the first page of search results, therefore, if you website does not come up under key phrases specific to your business; it is difficult for people to find your website. Google Adwords and Overture Pay Per Click advertising features 8 sponsored links per search results pages, which allows potential customers to find your site. The increased visibility on the first search results page leads you get more qualified visitors.

• Unparalleled Exposure
  With 200 million searches per day on Google alone, positioning your company on the first page of search results relevant to your business can only offer positive results.
  
  
• Targeted Advertising
  Pay per Click advertising offers advertiser's ease of bidding on keywords that best describe your business, product, service, user or key prospect. Once you have identified the key phrases that will pre-qualify your users, text ads may be written specifically to the user you wish to attract.
  
  
• Immediate Results
  Unlike natural search engine optimization, pay per click listings go into effect immediately. There is no waiting for your website to be spidered or indexed by each search engine.
  
  
• Flexibility
  Sponsored Link advertising may be tweaked at any time during the span of the program. Throughout the pay per click campaign, keywords may be added or deleted, keywords to avoid a particular type of product or user may be included in the program, prices are changed daily to maintain or alter placement. TopSpot managed PPC programs are monitored daily and interaction with the client is always welcome to further the refinement and ensure success of the campaign.
  
  
• Cost Effective
  You pay only when a user goes to your website via a sponsored or pay per click link. Pay per click marketing is results based advertising.