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Pay per click case studies
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TopSpot Managed accounts that have previously been in-house managed programs, have consistently seen a growth in traffic with a drastic cut in cost per user.
TopSpot managed Pay per Click accounts are well constructed, tracked and managed, resulting in a higher ROI for our clients.
1. Outsourced vs. In-house Managed # 1
2. Outsourced vs. In-house Managed # 2
3. Outsourced vs. In-house Managed # 3
4. Search Engine Optimization Case Study
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Pay per Click Case Study: Outsourced vs. In-house Managed
An industrial pallet manufacturer launched an in-house pay per click program and maintained a number one presence on the major search engines under keywords that best described the business. The company saw the benefit of maintaining the placement, but the cost per user at some point would be prohibitive to continue.
Step 1- TopSpot's Research Process: TopSpot was hired to manage a pay per click program on a monthly basis for a period of 3 months. At the end of three months, the manufacturer and TopSpot would evaluate the results to determine if TopSpot would continue to manage the program. The company's TopSpot account manager conducted in depth research of the company's website, competitors' web sites and used keyword research tools to identify all relevant keywords applicable to the manufacturing company. The account manager created a new program on Google & Overture and saved the pre-existing campaigns to allow the manufacturer to revert to his old programs if wanted.
Step 2- Tracking User Activity: TopSpot setup a tracking software to enable both the company and the account manager to view data. Each month the client was provided keyword or search string data that would help fine tune the program.
The Results (Chart Reflected Below): Within a three month time frame, TopSpot reduced the manufacturer's cost per user by $1.45 and increased traffic by almost 200%. If the manufacturer had driven the same amount of traffic as TopSpot, the company's quarterly budget would total $8539 instead of the $5406 with the outsourced managed Pay per Click program.
Pay per Click Case Study: Outsourced vs. In-house Managed
Client B was referred to TopSpot by a sister company who was managing both its' own PPC program, as well as, Company B's program. Client B had a program on Google & Overture that was made up of a handful of keywords and success through online advertising was evident. Company A was satisfied with the results of the TopSpot managed program, that they signed Company B up.
Step 1- TopSpot's Research Process: TopSpot completed in-depth competitive and user behavior research and created new Google Ad Words and Overture Pay per Click programs, incorporating a few targeted keywords from Client B's in house program.
Step 2- Communication & Flexibility: Pay per Click offers so much flexibility, that open communication with Client B and fine tuning of the program resulted in a positive experience for our client.
The Results (Chart Reflected Below): TopSpot reduced the cost per user from $2.55 to 26 cents per web site visitor, for a savings of $2.29 per user. Not only did TopSpot reduce the cost per acquisition, but also increased traffic by 245% resulting in a revenue growth of 40% for 2004.
Pay per Click Case Study: Outsourced vs. In-house Managed
A Metal Finishing Company who was the first in his specific industry to enter the world of Pay per Click marketing in late 2002 saw the increase of cost per user when competitor's started to enter the paid listings arena. TopSpot was hired to control the increasing cost while maintaining the exposure under key areas to the business.
Step 1- TopSpot's Research Process: TopSpot reviewed the in-house program and worked with the client to determine business capabilities, focus and goals for the PPC program. With the research process, hundreds of additional keywords were identified and incorporated into a new Pay per Click program.
Step 2- Website User Tracking: The client already had tracking software in place, but TopSpot researched the data and supplied keyword reporting to the client in order to refine the program and weed out any irrelevant users.
Step 3-Program Refinement: Constant refinement of the programs click through rate, ad text and addition of negative keywords were continuous efforts until a desired cost per user was reached and the budget was under control.
The Results (Chart Reflected Below): TopSpot reduced the cost per user from $4.13 to $1.29 per web site visitor, for a savings of $2.84 per user. Not only did TopSpot reduce the cost per user, but also increased traffic by 219% 2004.
Search Engine Optimization Case Study:
Problem: This site had been online for quite some time but was not showing up well in Search Engines under important keywords.
Solution: A new website was developed to supply both a positive user experience with content rich pages and online quoting capabilities. The new site architecture and usability not only ensured ease of use, but was now more readable and attractive to search engine spiders. The new site development was now aesthetically pleasing, as well as, optimizable due to tagging the site, creating a site map and offering spiders a weaved web of internal links that would be easy to follow. The current website was launched in October and has resulted in 1st page placement on Google under many company specific keywords.
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