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Pay Per Click Fraud Prevention
Click fraud is when people or automated software programs click on an advertiser's pay per click link with no intention of buying a product or service. Avoiding click fraud may be a very difficult task if an advertiser does not have the proper tools in place or time to manage and review PPC activity.
Along with the technology in place by the Pay per Click engine providers, Top Spot takes the appropriate measures to make sure your PPC program is protected from "Click Fraud". Our steps are outlined below:
Top Spot watches your PPC program closely. The best way to avoid click fraud is to pay attention to daily budget, clicks, traffic, key word searches, and IP addresses.
Top Spot tracks your PPC program. Along with the tracking that we receive from Google and Overture, we place tracking software on your site. We can see what the users are typing in and how long they are spending on your site.
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Top Spot develops a PPC program around targeted keywords. Bidding on targeted keywords decreases the probability that you will get fraudulent clicks.
Top Spot limits your financial exposure under each individual ad word. By implementing a diversified campaign, we are able to keep your "Cost Per Click" down. This limits an advertiser's exposure under highly competitive and expensive ad words.
Top Spot stays in touch with Google and Overture. By doing so, we are able to contact them immediately in the event of "click fraud". We are able to alert representatives that we work with and recover any lost money.
It is important that tracking software be a part of everyone's PPC program. Tracking logs, such as a log of IP addresses and each IP's behavior, will track referrals to find any fraud. Tracking user behavior on your website allows us to identify:
- Repeat clicks from a specific IP address
- Climb in search frequency at any given time
- Abnormally high frequency for expensive keywords
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