Directory Listing Services

TopSpot helps our clients’ Web sites achieve all that through submissions to online directories from Google, the Open Directory Project (ODP)or DMOZ, Yahoo and others.

These directories are compilations of hand-picked sites organized by category and personally chosen by editors who look at:

• Relevance
• Web site structure
• Content quality
• Ease of use

Unless you know what each directory is looking for and its own unique standards, choosing the right directory and submitting your Web site for inclusion can be time-consuming and unproductive. And creating a directory strategy that works in conjunction with all your other online marketing programs brings a whole new level of complexity. That’s why TopSpot is here to help.

Not only do we identify the directories that are relevant for your business, but our experienced Web marketers know the different directories’ guidelines and how to manually submit your site for the best results. Doing so means we’ll:

• Research and identify the best categories for your business
• Write rich descriptions that highlight information that will draw in key customers
• Develop concise text that explains your business, your products or your services
• Employ keywords and keyword phrases that drive search engine placement
• Include relevant facts about your business and eliminate internal jargon that can turn off customers
• Choose the specific URL the directory should link to

Effective directory submissions will:

• Drive targeted traffic to your site
• Help search engines find your site
• Result in higher ranking in online searches
• Increase sales and grow your bottom line

Together, we’ll set measurable goals for your program, and we’ll analyze and present results in an easy-to-understand format that allows you to maximize your return on investment.