Internet Marketing Case Studies

These internet marketing case studies are a look at the potential results your pay per click marketing or search engine optimization programs might bring. Each situation is unique to a company, its challenges and the marketplace; and of course results will be equally unique.

Metal Coatings Corporation

Metal Coatings turned to TopSpot for PPC and directory placement management in 2004. Metal Coatings later expanded the engagement on multiple occasions, adding SEO services in 2006 and contracting with TopSpot for a complete site redesign of www.metcoat.com in 2010. Today Metal Coatings utilizes online marketing as its sole source of lead generation, and has designated TopSpot as its single-source provider for all web marketing services, including paid search, SEO, content development and directory placement.

Metal Coatings Corporation SEO Case Study

Belt Corporation Of America

Belt Corporation turned to TopSpot in 2006 for paid web marketing services, including management of the company’s PPC campaigns in Google, Yahoo! and MSN Search (later Bing), as well as evaluation of placement on industrial directories. In addition, TopSpot implemented Google Analytics and call tracking to evaluate which marketing campaigns were generating a higher return on investment (ROI).

Belt Corporation Of America Search Engine Marketing Case Study

Pentastar Aviation Mobile

Pentastar Aviation was founded in 1964 as Chrysler Aviation, the internal flight department of Chrysler Corporation. Renamed Pentastar Aviation, in 2001 it was purchased by Edsel Ford who is a lifelong aviation enthusiast. In late 2009 Pentastar came to TopSpot to create a complete online marketing strategy to support their ambitious growth plans in the coming years. TopSpot developed a plan centered around an extremely high functioning website in all areas of search engine optimization, and information architecture. The website launched in June of 2010 and began producing opportunities immediately. Recently a mobile campaign was implemented and this high functioning website took another giant step forward and 64% of their leads now coming from IPhones, Androids, and IPads.

Pentastar Aviation Mobile Marketing Case Study