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Search Engine Marketing Website Development Consulting Services Website Tracking FAQs Case Studies Testimonials SEM Glossary SEM Resources Search Engine Marketing Glossary A - F | G - P | Q - Z Affiliate Marketing: Program that enables individuals to promote a business and earn a percentage of sales. Algorithm: Formula designed by search engine to determine relevancy of web pages for categorization within an index and consideration in placement. Contact Us Now info@topspotims.com P: 866.952.7200 Backwards Links: Inbound links from website A to website B. Blog: An online journal created by individual website owners, companies or search engines to post daily messages. Updating a blog is considered blogging and a blogger is someone who posts messages. Click Through: Action taken when a user clicks on a sponsored link or banner add leading to your website. Click Through Rate (CTR): The average of click through to a website per a number of impressions that result in a percentage. CTR differs by advertising medium. Ex. A CTR in Google Adwords determines the cost you will be paying per click. Conversion Rate: A measurement of success resulting from visitors to a website who have made a purchased, registered, or signed up for a newsletter, etc. Cost per Click (CPC): The cost per user set by an advertiser. Directory: Categorized listings of Web sites. Directories are hand made by teams of volunteers or employees who hand pick web sites to be allowed inclusion into the directory. Email Marketing: Sending a blanket email to a database of potential customers or prospects to inform them of important news or promotions. Frames: Frames divide a web page into sections allowing for only home page data to be read by search engines. This type of structure works as a barrier between the search engine spiders and the content within a site. Hits: A request of a file from a web server. The number of hits on a web page are determined by the file size. Example: 1 click on a large image within the site may count for 14 hits. Hits to reflect the number of actual visitors to a website or web page. Impression: The number of times an ad is displayed on search engines. Keyword Phrase: See Search string. Keyword Research: The process of researching keywords that best describe your business, identifying keywords that will maximize your budget and yield the highest return on investment. Keyword research also assists in identifying potential keywords that will help in avoiding unwanted traffic and further fine tuning a marketing program. Link Popularity: The number of quality incoming links that are pointing to your website. Page Rank: A numerical value given to individual web site pages by search engines, specifically Google. Paid Inclusion: A fee based listing with participating engines, such as Yahoo. The fees of Paid Inclusion differ by engine. Cost may be a one-time fee, annual fee, cost per URL and/or a per click free . Paid Inclusion programs offer no guarantee of placement within their web results. Pay per Click Marketing: Also know as Cost per Click (CPC), PPC, Paid Listings and Sponsored Links. PPC is paying for position on search engines through a bidding system. The cost for position is determined per keyword and ranges from 1 cent to $10 per click, depending on the search engine and competitiveness of the keyword. Pay per Click Search Engine: Search engine that provides a service allowing advertisers to bid on keywords to promote their business. PPC Engines: Google Adwords, Overture, Looksmart.com, Findwhat.com Robot: See Robot. Search Engine Optimization (SEO): Search String: The keywords or phrases typed into search engines. Spider: A software robot sent by search engines to crawl pages on the Internet and collect data for the analysis of ranking. Static Pages: Pages within a web site made up of rich content (not database driven) that are easily read by search engines. Submission: Submitting or suggesting a URL to a search engine for consideration of indexing. Title Tag: An HTML tag used to define the text at the top of the browser. Some search engines read the title of the page for consideration in placement within the search listings. User Sessions: Unique visitors who have visited a website a least once in a specific time frame. Website Marketing: Taking steps to drive traffic to a website via paid listings, search engine optimization, email marketing, or any other form of online advertising. Website Traffic: The number of unique visitors to a web site. Website Tracking: Incorporating a software package into a website to track activity within the site. Track: unique visitors, daily, hourly and monthly activity, exact keywords typed into the search engines that have resulted in traffic to a website, traffic by engine or directory.

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