B2B Social Media - Search Engines and Social Media
With search engines giving a much greater emphasis on personalization and social networking, we recommend all businesses have a social presence, no matter the nature of the company. Both Google and Bing have acknowledged social quality signals – that social shares carry weight in their ranking algorithms. Also, social networking is now integrated into search engine result pages, which allows content endorsed by your social connections to be prominently visible.
At TopSpot, your team can devise a B2B social media strategy that is unique to your business’ needs. Our methods include, but are not limited to:
- Installing social media share bars on your site: allowing your content to emailed, liked, tweeted, or +1'd
- Creating social media channels compatible with your brand, with varying levels of participation: including custom, optimized Facebook pages, Twitter accounts, LinkedIn company pages, YouTube channels, Google Plus pages, Flickr accounts, and Pinterest profiles (amongst others)
- Showcasing your profiles within your website and mobile website design and adding authorship code where applicable
- Blog integration: complete with topic outline, calendar and ongoing consulting
- Formulating social media calendars: with specific roles and goals in mind
- Social Media training/consulting: allowing you to have complete control over your brand's message if you so desire
- Brand reputation management: monitoring various profiles and review sites to alert you of any social mentions
- Promoting content through social media channels: thereby creating links and traffic to your site
- Reporting analytics on social activity
Search marketing and social media marketing go hand in hand, and when executed harmoniously, they can provide a tremendous boost to your branding, your conversions and your relationship with your customers. TopSpot recognizes that the relationship between SEO and social media is becoming ever more intertwined; therefore, we incorporate social media into our web development and overall search marketing strategy. Our specialties include industrial/B2B social media marketing and social media consulting.
Contact TopSpot Today
to speak with a member of our sales team to discuss your website strategy or call us today at 866.952.7200