Advance Tracking Solutions that measure website performance

Google Website Analytics Tracking

Part of being a Web marketing leader means helping our clients take advantage of today's best and most innovative technology.  That's why TopSpot makes extensive use of Google Analytics to gain the best possible intelligence on our clients' site traffic and performance.

In 2005, Google acquired Urchin, a web analytics program. In the years since, the program has been renamed Google Analytics, and Google has improved upon and expanded the functionality of the program. It has become a one-stop shop for measuring, analyzing and optimizing all your online strategies, together or individually.


TopSpot keeps pace with ongoing upgrades to Google Analytics, including:

  • Defining and configuring conversion goals
  • Determining the precise keywords driving traffic to your site
  • Setting full integration with Google AdWords to achieve maximum ROI on your web advertising investment
  • Identifying the most profitable paths visitors are taking through your website
  • Where visitors are leaving your site
  • How visitors use and interact with your website
  • Developing custom data filters to control output
  • Tracking your internal site search to learn the language visitors use to identify your products or services
  • Auto event tracking for keeping track of items such as file downloads, mail to links and external links
  • E-commerce tracking to show which traffic sources are converting to sales
  • Benchmarking analysis to compare statistics with others in the same industry
  • Customized reporting, which provides direct access to key data

Google Analytics takes the guesswork out of Internet marketing efforts by allowing us to analyze user behavior and evaluate your website's overall performance.  Using Google Analytics can provide accurate and timely data that shows what's working and where your online presence can be improved.

It takes training to make the most out of Google Analytics. To provide best-in-class service to our clients, our SEO and PPC professionals have earned the Google Analytics Individual Qualification (GAIQ). Our web marketing teams use their in-depth understanding of Google Analytics to learn how to generate optimal, measurable results for our clients.

By integrating Google Analytics into our customized Web marketing programs, TopSpot provides a powerful combination of leading online marketing strategies and the industry's best tool for measuring success.