Website Traffic Tracking
Too many companies are blind when it comes to evaluating the performance of their website. It really has become overwhelming to understand and many are simply focusing on metrics that may be easy to understand but really don’t matter.
Our team helps you establish your website goals and measure what matters. We help our customers determine the key performance indicators (KPIs) and make educated decisions on how we can improve overall site performance. As search behavior evolves, so do the metrics we evaluate. Many times sales cycles can be very long and understanding what is happening pre-conversion is key to overall site performance evaluation. Our goal is to help our clients avoid making bad decisions by eliminating an element of their integrated search strategy that is actually working or keeping an underperforming tool too long.
Our team employs the following web analytics tools and metrics:
Google Analytics
to evaluate overall site performance
Insite Metrics
to capture lead data and evaluate quality
Call Tracking
to track, record and evaluate offline conversions that occur through website phone calls
Attribution (online assists)
to determine how your online campaigns are working together to guide users into your site
ROI Analysis
to summarize all of your data into one easy-to-understand report that pulls in the metrics that matter the most
Website traffic tracking is a valuable tool in today's marketing. We understand that our clients do not have the time to immerse themselves in analytics so it is our job to communicate and educate our clients on what is really happening so we can make good decisions together.
Contact TopSpot Today
to speak with a member of our sales team to discuss your website strategy or call us today at 866.952.7200
