In a recent survey, 99% of the businesses polled said that they found website analytics to be important, and we agree! (Source: Techvalidate) Your website is an extension of your company and just like any part of your business, you should know how its performing. Measuring its performance is important in ensuring your sales, marketing, and branding efforts are gaining ROI and leading you towards your business goals.
But not all website analytics and reporting is equal. We typically see many companies only track visits, time on site, bounce rate, and returning visitors. While all those things are components of web marketing analytics metrics, there should be so much more to your analytics data when you’re coming up with a comprehensive digital marketing strategy. Just like how the number of walk-ins into a store is not the best indication of sales, visitors aren’t the only thing your marketing team should be sharing and analyzing when it comes to your website.
If you’re not understanding the full picture of your website’s performance, it will be hard to create an SEO or Paid Search strategy that meets your goals. 95% of the tracking solutions that TopSpot inherits are not setup properly, meaning before TopSpot’s analytics solutions, companies were missing out on critical information like:
Form Data – How many forms were submitted on the site (email signup, request a quote, consultation or appointment buttons)?
Site Search – Having a site search on your site isn't only beneficial for your users to find items quicker, it can serve as your website’s focus group by providing you content strategy and landing page ideas.
Mobile Analytics – How many people are visiting your site from a mobile device? Is your website optimized to meet your mobile visitors’ needs?
IP Filtering - Does your sales team spend a lot of time on your website when speaking with potential customers? Do you know the difference between their actions on your site versus a new visitor's actions?
PDF Downloads – Which PDFs are being downloaded the most and could your site benefit from having the PDF content in HTML format and optimized to rank?
Video Views – You've spent a ton of time and money on videos, so tracking the views should be helpful.
“TopSpot has given us a clear, up to date understanding of how our website visitors find us and what they search for on our website."
Business Project Manager, RPMachine
Using the latest technology, represented in our different tracking solutions, our team is here to help you achieve a thorough understanding of your analytics and a clear path to a successful long-term strategy that matches your business strategy.
A tracking platform to evaluate overall site performance and user behavior. We have an entire team dedicated to installing and troubleshooting Google Analytics.
We take the time to capture the context of the leads being generated on our customers’ sites and evaluate quality of conversions.
Phone calls can often make up the majority of a site’s conversions. We use call tracking to record and evaluate offline conversions from your website.
VisitorView is a business development tool that delivers website intelligence about who is visiting your website. Think of it as caller ID for your website.
See how our teams use heatmapping and visitor recording software to drive decisions and improve the user experience on websites.
We wouldn't be the company we are today without our customers and we are incredibly grateful to have been given the opportunity to work with each and every one of them. We value each opportunity we are given to partner with a new company and understand the trust that is being put into our team. This is why we put such high importance on accountability and transparency, and we do so through our reporting.
On a monthly basis (or more often if you'd like), your team will meet with you to review your detailed monthly report that lays out your traffic, search positioning and trending data for both paid search and search engine optimization. Based on a deep analysis of your data every month, your team be ready to discuss their ongoing digital marketing strategies and tactics geared towards achieving your business goals.
Most importantly, your team will work with you every step of the way to make sure you understand the strategies, reporting, and recommendations they are proposing.
“The team that works with us has been amazing. We have a monthly review that is typically given to us prior to our call so we can be prepared with questions prior. They are always giving us suggestion for improvement and have been very helpful in anything we ask of them."
Marketing Professional, Duro-Last Roofing, Inc.
Most new clients who are using analytics when they begin with us do not have it set up correctly. Since everyone's website is different, before we even begin our tracking set up, our analytics team does a complete audit of each site to ensure that we understand the existing functionality.
We recognize that immersing yourself in your website's analytics and making sense of it may not be in your job description. But it’s in ours. We communicate and educate you on what is happening on your website, so we can make good decisions based on the data together.