“TopSpot has given us a clear, up to date understanding of how our website visitors find us and what they search for on our website."
Business Project Manager, RPMachine
Website Analytics is key in knowing whether your website is doing what you need it to do. A website is an extension of your company and measuring it's performance is important in ensuring your sales, marketing and branding efforts are leading you towards your goals.
Web analytics (or tracking) can help you beyond knowing how many visitors you are getting to your site. We typically see companies track number of visitors, time on site, bounce rate and returning visitors. Analytics is so much more than that and can provide feedback that will aide in your site optimization, content strategy, sales follow up and understanding your user's journey to submitting forms of phone calls.
We polled our clients and of those polled, 99% found website analytics to be important. (Source: Techvalidate)
95% of the tracking solutions that TopSpot inherits are not setup properly. Why is this important? Those companies were not tracking:
Goals – How many forms were submitted on the site (email signup, request a quote, consultation or appointment buttons)
PDF Downloads – Which PDFs are being downloaded the most and could your site benefit from having the PDF content in HTML format and optimized to rank?
Site Search – Having a site search on your site isn't only beneficial for your users to find items quicker. It can serve as your focus group by providing you content strategy and landing page ideas.
Video Views – You've spent a ton of time and money on videos, so tracking the views should be helpful.
Mailto Links - Do you have clickable email addresses on your website? Do you know how many emails you receive from them, or where the visitors who did click found your site?
IP Filtering - Does your sales team spend a lot of time on your website when speaking with potential customers? Do you know the difference between their actions on your site versus a new visitor's actions?
We recognize that you do not have the time to immerse yourself in your website's analytics and make it our job to communicate and educate you on what is really happening so we can make good decisions together.
Using the latest technology, represented in our different tracking solutions below, our team can help you achieve a thorough understanding of your analytics and a clear path to a successful long term strategy that matches your business strategy.
A tracking platform to evaluate overall site performance and user behavior. We have an entire team dedicated to installing and troubleshooting Google Analytics.
We take the time to capture the context of the leads being generated on our customers’ sites and evaluate quality of conversions.
Phone calls can often make up the majority of a site’s conversions. We use call tracking to record and evaluate offline conversions from your website.
VisitorView is a business development tool that delivers website intelligence about who is visiting your website. Think of it as caller ID for your website.
See how our teams use heatmapping and visitor recording software to drive decisions and improve the user experience on websites.
A majority of new clients who are using current analytics when they begin with us do not have it set up correctly. Since everyone's website is different, before we even begin our tracking set up, we do a complete audit of the site to ensure that we understand the existing functionality.