{"version":"1.0","provider_name":"TopSpot Internet Marketing","provider_url":"https:\/\/www.topspotims.com\/blog","title":"Paid Search Trends to Look for in 2018","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SBqKjxudBw\"><a href=\"https:\/\/www.topspotims.com\/blog\/2018\/01\/ppc-trends-in-2018\/\">Part 1: Paid Search Trends to Look for in 2018<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.topspotims.com\/blog\/2018\/01\/ppc-trends-in-2018\/embed\/#?secret=SBqKjxudBw\" width=\"600\" height=\"338\" title=\"&#8220;Part 1: Paid Search Trends to Look for in 2018&#8221; &#8212; TopSpot Internet Marketing\" data-secret=\"SBqKjxudBw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2018\/01\/2018_ppc_predictions_social.png","thumbnail_width":1200,"thumbnail_height":629,"description":"Each year sees new developments in digital marketing, and at their core, these changes are driven by the goal of improving relevancy, usefulness and a great experience for users.\u00a0Search Engines like Google & Bing are constantly testing and measuring the layout of their search results pages for both paid and organic results. In the first post of our series, we will discuss how to evolve your pay per click strategies to stay ahead of today's constantly changing search landscape."}