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<\/a><\/figure><\/div>\n\n\nHow long have you been working at TopSpot and what do you do here?<\/h3>\n\n\n\n
I have been with TopSpot for 2 years; on the 8th of January, I celebrated my TopSpot anniversary! I am a Team Lead, responsible for guiding a fantastic team of SEO<\/a>, SEM<\/a>, and Conversion Optimization<\/a> specialists to grow the businesses and digital marketing programs that our clients trust us with.<\/p>\n\n\n\n I like that my job has two distinct lenses: the external lens of working with clients on their websites and marketing programs, and the internal lens of growing and developing TopSpotters. There is a lot that can go wrong when you\u2019re balancing both of those significant responsibilities, but to me, there is so much more value in seeing the different forms success can take. A good day might be that one of our clients saw a big lead come through their search marketing program, or it might be that one of my Team members achieved a big goal they\u2019ve been working towards. With such different versions of success, there\u2019s never a dull day in my role.<\/p>\n\n\n\n Sometimes leadership can feel like a big, nebulous principle. I sometimes wonder, \u201cAm I doing this right?\u201d But so far in my career, I\u2019ve learned that it really can be as simple as doing for others what you would want to be done for you. <\/p>\n\n\n\n Whether leading my clients in their marketing strategies or leading my Team members in their own development, I lead by example, I care about others\u2019 needs as if they were my own, and I try to do for them what my mentors and role models have done for me. <\/p><\/blockquote>\n\n\n\n Whether you call that servant leadership or the Golden Rule, I\u2019ve made it a guiding principle in my career and have found joy and contentment in doing what I do. I was honored in December with TopSpot\u2019s annual Toppie Award for Leadership and it was such a gratifying experience to be recognized by my Team members, peers, and managers for being a leader among so many other fantastic leaders I encounter every day at TopSpot.<\/p>\n\n\n\n My top strength is empathy. One of my professors in grad school cautioned me that I might not make it far in the corporate world as an empath, and his advice was that I try to hone other skills\/competencies to overtake the empathy. I carry that with me as a chip on my shoulder largely because I perceived him to be telling me what would hold me back in life. But he did two things for me. One, he motivated me; even many years later he motivates me. And two, his advice to hone other skills has made me more self-aware, a better communicator, and has led me to find roles in which customer relationships are a critical component.<\/p>\n\n\n\n Any day spent with my husband, Kyle, and our German Shorthaired Pointer, Coby, is a good day. We like to be outside, at the park or in the yard, watching Coby be the high-energy hunting dog that he was born to be. After a productive morning fueled by coffee, I want to spend the afternoon in the hammock with a book (during which, I guarantee you, I will nap).<\/p>\n\n\n\n I got my undergraduate degree from the University of Arkansas and my brother got his from the University of Alabama, so SEC football is a tradition in my family. Every year we all get together to watch the Arkansas\/Alabama game, and most often we travel to Fayetteville or Tuscaloosa. If you know even a little bit about college football you know you hear about Alabama way more than you do Arkansas. I\u2019ve been on the losing end of the game every year for the last 14 seasons. But I treasure the experiences and the time spent with my parents and brother. He\u2019ll rue the day Arkansas finally wins one.<\/p>\n\n\n\n Kyle and I got married last year and given the global pandemic, we had to cancel our honeymoon to Greece. I still really want to go! It looks beautiful and I\u2019ve heard they move at a slower pace of life. I think I would enjoy that for a vacation.<\/p>\n\n\n\nWhat is interesting about your job that people may not realize? <\/h3>\n\n\n\n
What does Leadership look like to you? <\/h3>\n\n\n\n
What is the best piece of advice you have been given? <\/h3>\n\n\n\n
What does an ideal day outside of work look like? <\/h3>\n\n\n\n
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If you could travel anywhere right now, where would you go and why? <\/h3>\n\n\n\n
Here are a few things Amanda’s Team Members have to say about her:<\/strong><\/h3>\n\n\n\n