{"id":10192,"date":"2021-01-22T15:00:30","date_gmt":"2021-01-22T21:00:30","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=10192"},"modified":"2021-04-15T08:30:28","modified_gmt":"2021-04-15T14:30:28","slug":"how-content-helps-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2021\/01\/how-content-helps-your-seo-strategy\/","title":{"rendered":"How Content Helps Your SEO Strategy"},"content":{"rendered":"\n

Google has announced upcoming changes<\/a> to their algorithm for ranking websites that will be rolled out in the coming months. These changes are geared towards the type of content users see when they visit your site (text, images, service elements such as chatbots) and other aspects that can impact user experience. While the algorithm updates are geared towards more technical aspects of Search Engine Optimization (SEO)<\/a>, one thing is for sure: content is still (and will remain) at the forefront of any solid organic strategy.<\/p>\n\n\n\n

For your website to rank well in Google and other search engines, the key is to create a strong mix of relevant content for your site. This will support your SEO strategy by providing a natural space to optimize for a variety of keywords.  <\/p>\n\n\n\n

More Content Equals More Opportunities<\/h3>\n\n\n\n

In a recent survey, 96% of surveyed customers believe it is important that the vendor\/suppliers they are considering have content that specifically addresses their industry\u2019s needs. (Source: TechValidate. TVID: BF6-2C0-7<\/a>DD<\/a>) Meaning, your website’s landing pages should include content that appeals to your target industries while also meeting the needs of visitors at different stages of the buyer\u2019s journey. This means having information that appeals to those in the research stage or who have already purchased and have further questions.   <\/p>\n\n\n\n

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Providing engaging content for your users is also important. Consider adding visual elements such as images and media to engage your customers. These serve not only to visually break up your text and make it more appealing to users but can also provide more SEO opportunities through Alt Text. Formatting changes such as headers, lists, and pull quotes can also improve user experience.<\/p>\n\n\n\n

As search engines get more sophisticated, so must your website’s content strategy<\/a>. For example, incorporating related keywords into your writing gives context to your target keywords while also providing a better reading experience for your visitors. <\/p>\n\n\n\n

Utilize a Variety of Content Types<\/h3>\n\n\n\n

Producing a broad variety of content offers bolsters your SEO strategy by allowing you to naturally target a variety of high-intent keywords to reach customers at all phases of the buying process. To gain more visibility in the search landscape, your content should position your business as an expert in its field and provide value for potential customers.  <\/p>\n\n\n\n

Content doesn’t have to only be text.<\/strong> And the more variety of content you have on your website, the more this increases your chances to be seen in the search landscape. A typical search will bring up ads, knowledge boxes, videos, and images related to the search query. The more content you have that can be found in those features, the more chances you have to be seen by your potential customers.  <\/p>\n\n\n\n

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Additional types of content to consider:<\/strong><\/p>\n\n\n\n