{"id":11118,"date":"2021-06-29T11:50:31","date_gmt":"2021-06-29T17:50:31","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=11118"},"modified":"2024-06-13T13:26:56","modified_gmt":"2024-06-13T19:26:56","slug":"google-cookies-privacy","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2021\/06\/google-cookies-privacy\/","title":{"rendered":"The Scoop on Cookies and Privacy"},"content":{"rendered":"\n

Updated August 20, 2021 and April 2, 2024<\/em><\/p>\n\n\n\n

There\u2019s been a lot of talk lately about privacy on the internet, cookies going away, and the impact this will have on digital marketing<\/a>. How are these things related, and are they even true? It\u2019s easy to get confused about what all this means, so we are here to help sort through it.  <\/p>\n\n\n\n

What are cookies?<\/h2>\n\n\n\n

Let\u2019s start with what a cookie actually is. A cookie is a bit of information about a user that is stored on a website. This could be as simple as login preferences to more complicated data about user behaviors. There are two main types of cookies: first-party and third-party. <\/p>\n\n\n\n

What’s the difference between first-party and third-party cookies<\/h2>\n\n\n\n

First-party cookies are when the website you are on is tracking information, such as logins, language preferences, and other actions that help provide a better user experience overall. These cookies include the ones that are used by the TopSpot Team and include Google Analytics<\/a>, LOOP Analytics (TopSpot’s proprietary form tracking tool<\/a>), and CallRail (our phone call analytics tool<\/a>).  <\/p>\n\n\n\n

Third-party cookies are when a different website is tracking you while on another website. These cookies allow your general user behavior to be tracked around the internet and is the cookie type causing the most confusion. When people talk about cookies going away, it\u2019s third-party cookies they are referring to. <\/p>\n\n\n

\n
\"\"<\/a>
First-party cookies are not impacted in the recent privacy updates, only third-party cookies are.<\/em><\/sub><\/figcaption><\/figure><\/div>\n\n\n

Google’s timeline <\/a>for eliminating third-party cookies is progressing, giving everyone plenty of time to prepare. Chrome has restricted third-party cookies for 1% of users as of January and plans to achieve 100% of users by 2025 (subject to change).<\/p>\n\n\n\n

Why are they restricting third-party cookies?<\/h2>\n\n\n\n

Over the past few years, privacy for internet users has been a hot topic. From browsers such as Firefox and Safari both increasing user control over data collection, to the GDPR in the European Union and the California Consumer Privacy Act (CCPA) in the US, to Apple\u2019s recent changes to IOS 14.5, personalized tracking across the web is changing. <\/p>\n\n\n\n

While unique personal identifiers are becoming less and less available, thanks to machine learning, such as what Google Analytics 4<\/a> can do, we still have a lot of data about the users who are visiting our websites.  <\/p>\n\n\n\n

What this means for you<\/h2>\n\n\n\n

Generally, very little of this will affect how websites are marketed and digital advertising works. User behavior will continue to define and guide our digital marketing efforts. For the most part, all that is necessary is to be aware of the changes that are coming and stay up to date. For now, only those strategies that rely on third-party cookies will feel an impact. <\/p>\n\n\n\n

If you have any questions, contact the TopSpot Tech Team<\/a> for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s been a lot of talk lately about privacy on the internet, cookies going away and its impact on digital marketing.","protected":false},"author":23,"featured_media":11159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1222],"tags":[1264,1269,1255],"coauthors":[34],"acf":[],"cp_meta_data":{"_edit_lock":["1718306817:61"],"_edit_last":["61"],"_yoast_wpseo_focuskeywords":["[{\"keyword\":\"first-party cookies\",\"score\":39}]"],"_yoast_wpseo_keywordsynonyms":["[\"third-party cookies\",\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["1"],"_yoast_wpseo_primary_category":["13"],"_yoast_wpseo_content_score":["60"],"_thumbnail_id":["11159"],"_yoast_wpseo_metadesc":["There\u2019s been a lot of talk lately about privacy on the internet, cookies going away, and the impact this will have on digital marketing. 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