{"id":11548,"date":"2021-09-21T11:32:02","date_gmt":"2021-09-21T17:32:02","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=11548"},"modified":"2021-09-21T12:49:44","modified_gmt":"2021-09-21T18:49:44","slug":"how-much-is-my-website-worth","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2021\/09\/how-much-is-my-website-worth\/","title":{"rendered":"How Much is Your Website Worth?"},"content":{"rendered":"\n

The Transferrable Value of a Great Website<\/strong><\/p>\n\n\n\n

A website is more than just the online face of your business, at least when it comes to adding value to your company. It can be a valuable asset when it comes to determining the worth of your business. In fact, it can be worth 24 to 36 times the monthly revenue it generates through online and offline leads, (Source: Semrush<\/a>) depending on various factors, which we have outlined below.<\/p>\n\n\n\n

So, what additional elements are included when figuring out how much your website is worth? <\/p>\n\n\n\n

Your Brand<\/h3>\n\n\n\n
\"\"<\/a>
Your social media presence, which is linked to your website, is part of your brand’s value.<\/sub><\/figcaption><\/figure><\/div>\n\n\n\n

The value of an established, well-planned-out website is hard to calculate. Your website needs to be thought of as the cornerstone for all your corporate messaging and branding. Your website being an extension of that brand is therefore valuable. <\/p>\n\n\n\n

Another large extension of your brand is your social media presence. Your business’s LinkedIn, Facebook, Twitter or Instagram presence and following per platform is linked to your website and an important part of your brand. This also applies to your business’s video strategies and the amount of activity your brand receives on your YouTube channel.<\/p>\n\n\n\n

A well-developed website also includes backlinks<\/a> which increase the value. Backlinks continue to be a signal in Google’s algorithms and the best backlinks are acquired naturally as other websites find value in linking to the content on your website. These are earned backlinks from your ongoing content additions made over time. <\/p>\n\n\n\n

Domain Name<\/strong> <\/h3>\n\n\n\n

Say your company has had a website since the late 2000s. This means\u202fthere\u2019s\u202fa lot of history built up with the URL. This includes\u202fname\u202frecognition\u202fand brand value that has developed over time.\u202f Even if your website is newer than that, it still has built-up value as Google, and your website visitors, begin seeing the worth of your ongoing content development efforts.     <\/p>\n\n\n\n

\"\"<\/a>
The longer you’ve owned your website’s URL (also called your domain name) the more history you’ve acquired and the more valuable it may be.<\/sub><\/figcaption><\/figure><\/div>\n\n\n\n

More\u202ftangibly, over time, a website\u202fwill build up a domain authority value.\u202f Moz<\/a> defines this as \u201ca search engine ranking score\u202f[first]\u202fdeveloped\u202fby Moz that predicts how likely a website is to rank in search engine result pages (SERPs).” Though not an official part of Google\u2019s algorithm, the value of the website domain and its relevance to the subject it\u2019s\u202freferring to are some of the indicators that Google uses in its algorithm.\u202f<\/p>\n\n\n\n

SEO Ranking<\/strong> <\/h3>\n\n\n\n
\"\"<\/a>
The organic positioning acquired from investing in search engine optimization acts as a branding tool, and more importantly, a lead generation tool for your website.<\/sub><\/figcaption><\/figure><\/div>\n\n\n\n

In addition to the value the domain has earned over time, so has the investment made into your search engine optimization (SEO)<\/a> and organic presence. The more URLs your website has that are on the first page of the SERPs (or close to it), the more SEO value your site has earned. It takes time and effort to get and maintain those rankings and those rankings are tied to the value of the domain. <\/p>\n\n\n\n

Successful SEO includes high-intent keywords<\/a> \u2013 the keywords that indicate a user is ready to make a move with a business. These high-intent keywords are part of the valuable SEO strategy that helps your website rank well. The content on your website that supports those keywords is also valuable in that it provides the optimal user experience by answering the question the user is looking for. SEO done correctly over time will place your company in front of \u201cin-market\u201d users looking for solutions to their needs.  <\/p>\n\n\n\n

Basically, this is a sales-generating feature of your website and one that cannot simply be created from thin air. It is also a long-term investment and therefore of value to your business. <\/p>\n\n\n\n

Additional Content<\/strong> <\/h3>\n\n\n\n

Not only is the content on your website important for SEO and user experience purposes, but there are other content benefits as well. Your website likely contains product specifications, videos, demonstrations, and how-tos, as well as other content that elevates your business. These content pieces are often considered a \u201chidden asset\u201d of a website but can be immeasurably valuable. <\/p>\n\n\n\n

\"\"<\/a>
Pictures in the Gallery and documents in the Resources section are “hidden assets”.<\/figcaption><\/figure><\/div>\n\n\n\n

What About E-Commerce Sites?<\/strong> <\/h3>\n\n\n\n

If your website is an e-commerce site (selling products or services through the site itself), there are additional benefits to be had. This includes the historical data of your customers, the customer lists themselves, as well as any other information that has been collected by the inventory\/sales management system itself. <\/p>\n\n\n\n

What This Means for You<\/strong> <\/h3>\n\n\n\n

When looking at the total worth of your company, it\u2019s important not to lose sight of your online assets. Websites have an earned value that can increase over time. Don\u2019t let your site\u2019s value drop by neglecting to keep it updated and relevant. If executed correctly, and supported by ongoing content development, your website will, without question, be an extremely valuable and \u201ctransferrable\u201d asset to your company. <\/p>\n\n\n\n

\n\n\n\n

Contact us today<\/a> for a free assessment of your online presence and value!<\/h4>\n","protected":false},"excerpt":{"rendered":"What elements make your website more or less valuable?","protected":false},"author":48,"featured_media":11556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1222,7],"tags":[],"coauthors":[1236],"acf":[],"cp_meta_data":{"_edit_lock":["1642184938:2"],"_edit_last":["2"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["5"],"_thumbnail_id":["11556"],"_yoast_wpseo_primary_category":["1222"],"_yoast_wpseo_metadesc":["A website is more than just the online face of your business, at least when it comes to adding value to your company."],"_yoast_wpseo_title":["How Much is My Website Worth? %%page%% %%sep%% %%sitename%%"],"_yoast_wpseo_opengraph-image":["https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2021\/09\/what_is_your_website_worth.png"],"_yoast_wpseo_opengraph-image-id":["11666"]},"yoast_head":"\nHow Much is My Website Worth? - 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