{"id":12,"date":"2013-01-10T15:00:00","date_gmt":"2013-01-10T21:00:00","guid":{"rendered":"https:\/\/www.topspotims.com\/blog\/?p=12"},"modified":"2020-05-07T08:03:54","modified_gmt":"2020-05-07T14:03:54","slug":"time-for-a-mobile-site","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2013\/01\/time-for-a-mobile-site\/","title":{"rendered":"The Time for Mobile Site is Now: Figuring Out Your Mobile Traffic Trends"},"content":{"rendered":"\n

4 Steps to Decide if It\u2019s Time for a Mobile Site <\/h2>\n\n\n\n

You\u2019ve likely heard about the necessity of making your website mobile-friendly<\/a>. Maybe you\u2019ve seen our B2B Mobile Marketing infographic<\/a>. But\u2026 you haven\u2019t made the investment to engage your mobile visitors. Perhaps you aren\u2019t quite sure if it fits within your 2013 internet marketing budget or maybe you\u2019re uncertain how this applies to your website<\/em> in particular. Are you unsure where to start? We\u2019re here to help. <\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Step 1: Become Your Own Mobile Customer<\/strong><\/h3>\n\n\n\n

This is an easy exercise. Search for your company on a smartphone as a customer would. Do you show up on a map, in a paid search ad, and\/or in the organic rankings? How well? How else are you found? If you had a difficult time reaching your site, mobile marketing may be something to consider.<\/p>\n\n\n\n

Browse your site as a customer would. How hard is the site to navigate? How does your site appear- are the text and images presented well? How difficult is it to click through the pages or on calls to action?<\/p>\n\n\n\n

Attempt to contact your company. Do you find yourself filling out a long form? Are the phone number, address and hours of operation easily located? Are other communication avenues, such as social media, available?<\/p>\n\n\n\n

How was your customer mobile user experience? If you found yourself zooming and scrolling through text, attempting to type in information into a lengthy contact form, you now have some insight into how your mobile users browse your site. Your site\u2019s mobile experience is sometimes the first impression a future customer has of your company. We know how important that impression is, especially for B2B digital marketing<\/a>. You want this impression to be of the quality that they\u2019d experience on your desktop site, or if they called you directly. If your site does not display well on a smartphone or if you\u2019d like a stronger mobile presence, consult with TopSpot about mobile web development.<\/a><\/p>\n\n\n\n

Step 2: Find How Many Mobile Customers You Currently Have<\/strong><\/h3>\n\n\n\n

\n\nThis takes some knowledge of Google Analytics<\/a>, but it is not as difficult as it sounds.In fact, we made a simple tutorial video to explain how:\n\n<\/p>\n\n\n\n

\n