{"id":12499,"date":"2022-03-16T10:36:49","date_gmt":"2022-03-16T16:36:49","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=12499"},"modified":"2022-05-06T13:49:11","modified_gmt":"2022-05-06T19:49:11","slug":"the-analytics-tool-you-need-now","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2022\/03\/the-analytics-tool-you-need-now\/","title":{"rendered":"The Analytics Tool You Need Now\u00a0"},"content":{"rendered":"\n<p>There is no single lead reporting tool that will give you all the insights you need \u2013 or so you might believe.&nbsp;Our Loop Analytics tool is a data powerhouse. With reports and dashboards you won\u2019t find anywhere else, Loop provides TopSpot clients with data beyond the common metrics you&#8217;d find in Google Analytics.&nbsp;Below are some of our favorite features of Loop and how they can help you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Loop Doesn&#8217;t Rely on Cookies<\/h3>\n\n\n\n<p>You might have read about how third-party cookies are going away (if not, you can <a href=\"https:\/\/www.topspot.com\/blog\/2021\/06\/google-cookies-privacy\/\">right here<\/a>). Loop Analytics doesn&#8217;t rely on third-party cookies and is completely compliant with GDPR and CCPA as well as other actions taken recently to protect user privacy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-user-behavior-report\">The User Behavior Report<\/h3>\n\n\n\n<p>Our User Behavior report is similar to what Google Analytics used to provide before disavowing third-party cookies but does so much more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing the Loop Analytics User Behavior Report\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/CzUp0KowZIA?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Know who is visiting your website and what actions they have taken. This report can be customized and tailored to your needs. The User Behavior report is a great tool for understanding your audience and what resonates with them most on your website.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-pale-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/www.topspot.com\/loop-analytics-online-workshop\/\"><strong>Want to learn more? Sign up for our upcoming Loop Analytics workshop!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">See the Entire Customer Path<\/h3>\n\n\n\n<p>With Loop Analytics, you can see every page and interaction your lead had with your website. Want to know how your content is performing? Want to understand what touchpoints your lead made before contacting you? This information helps you relate to your lead more efficiently.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/03\/Conversion-Path-sample.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/03\/Conversion-Path-sample-700x441.jpg\" alt=\"\" class=\"wp-image-12501\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Conversion-Path-sample-700x441.jpg 700w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Conversion-Path-sample-250x158.jpg 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Conversion-Path-sample-768x484.jpg 768w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Conversion-Path-sample-120x76.jpg 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Conversion-Path-sample-150x95.jpg 150w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Conversion-Path-sample.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>The Customer Path shows you the pages visited by your contact and demonstrates how non-transactional pages support site conversion and help you see return visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Date Comparison Tool<\/h3>\n\n\n\n<p>When looking at the data from your form submissions, it can be helpful to compare one period of time with another. This lets you see trends in visitor actions, alerts you to changes in visits which then lets you pinpoint where those changes might be coming from.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"329\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1-700x329.jpg\" alt=\"\" class=\"wp-image-12507\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1-700x329.jpg 700w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1-250x118.jpg 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1-768x361.jpg 768w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1-1536x723.jpg 1536w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1-120x56.jpg 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1-150x71.jpg 150w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Date-Comparison-tool-1.jpg 1566w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Search Your Data<\/h3>\n\n\n\n<p>Our built-in search function in the various reports allows you to sort through the data and get the information you want to find. For instance, if you are looking for a specific lead, trends in the paid search queries, or in the form submissions, you can do that with this tool.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"329\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box-700x329.jpg\" alt=\"\" class=\"wp-image-12509\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box-700x329.jpg 700w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box-250x118.jpg 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box-768x361.jpg 768w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box-1536x723.jpg 1536w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box-120x56.jpg 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box-150x71.jpg 150w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/03\/Loop-Search-box.jpg 1566w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What This Means for You<\/h3>\n\n\n\n<p>There&#8217;s even more to Loop Analytics than the features listed above. But it&#8217;s only available for TopSpot clients to access. Attend one of our workshops or reach out to your Team today to learn more about how you can use Loop to understand your lead data.<\/p>\n","protected":false},"excerpt":{"rendered":"Learn more about how Loop Analytics can help you understand your form data better.","protected":false},"author":54,"featured_media":12510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1256,1262],"coauthors":[1248],"acf":[],"cp_meta_data":{"_edit_lock":["1663265215:31"],"_edit_last":["31"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["3"],"_oembed_f559252fd461d24658da9a923ae303b0":["<iframe title=\"Introducing the Loop Analytics User Behavior Report\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/CzUp0KowZIA?start=3&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_f559252fd461d24658da9a923ae303b0":["1649347449"],"_thumbnail_id":["12510"],"_yoast_wpseo_metadesc":["Loop Analytics is the form data analytics tool you need to better understand your leads, their needs and the trends in that data."],"_yoast_wpseo_primary_category":["13"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v23.5) - 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