{"id":12543,"date":"2022-04-08T10:49:40","date_gmt":"2022-04-08T16:49:40","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=12543"},"modified":"2022-05-06T13:45:25","modified_gmt":"2022-05-06T19:45:25","slug":"local-seo-an-overview","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2022\/04\/local-seo-an-overview\/","title":{"rendered":"Local SEO: An Overview"},"content":{"rendered":"\n

More online attention brings more customers which brings more in more sales. Whether you have a national presence or a local brick-and-mortar storefront, local SEO can be an important part of making sure your website is found online. Local Search Engine Optimization, or Local SEO<\/a>, is the focus on building a presence in local search engine results with specialized content, on-page optimizations, and link building. Optimizing your site for local search can help increase traffic to your site and could bring more potential customers.<\/p>\n\n\n\n

How Local SEO Works<\/h3>\n\n\n\n

According to Moz<\/a>, 78% of those polled think Google is the “one-stop-shop” for local searches. This is why local SEO is about more than just making sure your website has up-to-date contact information. When it comes to local optimization, two of the main pillars of local search are proximity and relevance.<\/p>\n\n\n\n

Proximity<\/h4>\n\n\n\n
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This is an example of a Map Pack.<\/sup><\/figcaption><\/figure><\/div>\n\n\n\n

Proximity is one of the strongest ranking factors behind local searches. Location and convenience are good traits to show for local businesses trying to appeal to customers. The closer you are to a customers\u2019 area the more convenient your company could be to them.<\/p>\n\n\n\n

Relevance<\/h4>\n\n\n\n

Google states its main purpose as helping users find the most relevant results. This means understanding how your customers are searching for businesses like yours.<\/p>\n\n\n\n

Run a technical and keyword audit <\/a>of your website to make sure your website is running at its prime. This includes having a domain name that is relevant to a customer\u2019s search language to help your website shows up in search engine results. For example, if you run a beauty salon then you would want to include keywords such as “beauty”, “hair”, or “salon” in your domain so it draws in more customers by matching what they are needing. <\/p>\n\n\n\n

Every location of a business should have its own unique landing page that mirrors the <\/strong>page\u2019s content and should contain popular keywords. Including city names in URLs help your business\u2019 relevancy by helping the customer find the best location suited for their needs.<\/p>\n\n\n\n

Every business website should include all the basic information to know about your company so it can help the customer find what they are looking for on your site. Here are some pages that should exist on your company\u2019s webpage:<\/p>\n\n\n\n