{"id":13002,"date":"2022-10-12T11:55:02","date_gmt":"2022-10-12T17:55:02","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=13002"},"modified":"2022-10-12T11:55:03","modified_gmt":"2022-10-12T17:55:03","slug":"site-extensions-for-ppc-ads","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2022\/10\/site-extensions-for-ppc-ads\/","title":{"rendered":"Site Extensions for Paid Search Ads"},"content":{"rendered":"\n<p>Site extensions are opportunities to add more information to paid search ads in Search Engines and possibly take up more of the search landscape. Below you will see two ads rich in extensions. On both the desktop and mobile versions, variations of site links can be seen. All these combined lead to a large ad that takes up a large amount of real estate in the search landscape.<\/p>\n\n\n\n<p><strong>Desktop<\/strong>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"479\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/10\/2022-10-12_11-49-39-700x479.jpg\" alt=\"\" class=\"wp-image-13106\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/2022-10-12_11-49-39-700x479.jpg 700w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/2022-10-12_11-49-39-250x171.jpg 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/2022-10-12_11-49-39-120x82.jpg 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/2022-10-12_11-49-39-150x103.jpg 150w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/2022-10-12_11-49-39.jpg 747w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><strong>Mobile<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1185\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-58-700x1185.png\" alt=\"\" class=\"wp-image-13107\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-58-700x1185.png 700w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-58-250x423.png 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-58-120x203.png 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-58-150x254.png 150w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-58.png 756w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Google&#8217;s search ads can be built upon by adding ad extensions. Previously, we reviewed the <a href=\"https:\/\/www.topspot.com\/blog\/?p=12998\">different types of ads<\/a> found on Google. Below, we go into more depth about site extensions and how they can be used.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Examples of Paid Search Ad Extensions\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/0deFBNoe3as?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sitelink-extensions\">Sitelink Extensions<\/h3>\n\n\n\n<p>Sitelink extensions are an opportunity to add more links to different pages on the advertiser\u2019s website. Recommended extensions include links to your most popular products or services pages, a link to your Contact Us page, or a link to your About Us page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Image Extensions<\/h3>\n\n\n\n<p>Image extensions bring a visual aspect to an otherwise text-heavy landscape. With image extensions, advertisers can add a visual representation of their product or service to their ads.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/09\/image-9.png\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"85\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/09\/image-9.png\" alt=\"\" class=\"wp-image-13081\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-9.png 463w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-9-250x46.png 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-9-120x22.png 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-9-150x28.png 150w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Callout Extensions<\/h3>\n\n\n\n<p>Callout extensions offer advertisers the ability to call out things that make their business special. It can be special offers, achievements, certifications, and anything else that may set them apart. For example, for TopSpot\u2019s industrial B2B clients, calling out certifications like \u201cISO 9001\u201d could be beneficial.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Location Extensions<\/h3>\n\n\n\n<p>Location extensions are linked to a Google My Business profile and can feature the locations, store hours and phone number. These extensions are helpful when trying to drive foot traffic to your business and are especially relevant for mobile users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Call Extensions<\/h3>\n\n\n\n<p>Call extensions show users how to contact you by phone on a desktop ad, and provide mobile users the option to click to call directly from the ad. This can significantly increase click-through rates (CTR) and conversion rates of ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/09\/image-10.png\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"116\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/09\/image-10.png\" alt=\"\" class=\"wp-image-13082\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-10.png 510w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-10-250x57.png 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-10-120x27.png 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-10-150x34.png 150w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/a><\/figure><\/div>\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Structured Snippet Extensions<\/h3>\n\n\n\n<p>Structured snippets allow advertisers to expand on specific aspects of their products and services. With structured snippets, an advertiser chooses one of the 13 predefined headers and adds details specific to their product or service after. The predefined headers are Amenities, Brands, Courses, Degree Programs, Destinations, Featured Hotels, Insurance Coverage, Models, Neighborhoods, Service Catalog, Shows, Styles, and Types.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Price Extensions<\/h3>\n\n\n\n<p>Price extensions appear below text ads on desktop and mobile. They are a small button that once clicked expands into a set of up to 8 cards that display different options and prices. The desktop version takes on more of a chart shape, while the mobile has more of a swiping carousel shape.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promo Extensions<\/h3>\n\n\n\n<p>Promotion extensions highlight sales and promotions the advertiser is currently offering. Not pictured, these extensions sometimes contain promo codes that can be entered at checkout for online purchases.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/09\/image-11.png\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"143\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2022\/09\/image-11.png\" alt=\"\" class=\"wp-image-13083\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-11.png 532w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-11-250x67.png 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-11-120x32.png 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2022\/09\/image-11-150x40.png 150w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/a><\/figure><\/div>\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">App Extensions<\/h3>\n\n\n\n<p>App extensions are found on mobile devices and serve as links to download the advertisers\u2019 ads. Above are two examples of how these may appear in a mobile landscape.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seller Rating Extensions<\/h3>\n\n\n\n<p>Seller rating extensions are an automated extension type that showcases advertisers with high ratings. These extensions show on text ads, shopping ads, and free listings. For these extensions, Google gathers seller ratings from reputable sources for business reviews. For these to appear, a business must have an average rating of 3.5 stars or more and a URL domain that matches the domain the ratings are for.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Does This Mean for Me?<\/h3>\n\n\n\n<p>Site extensions are a great way to maximize your business&#8217;s space in the search landscape while also providing users with as much information as necessary for them to make a decision. <a href=\"https:\/\/www.topspot.com\/contact-us\/\">Talk to your TopSpot Team<\/a> today about how to best utilize these ad types and extensions.<\/p>\n","protected":false},"excerpt":{"rendered":"Site ad extensions are opportunities to add more information to ads and improve UX.","protected":false},"author":60,"featured_media":13076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1309,1300,1301,1310],"coauthors":[1306],"acf":[],"cp_meta_data":{"_edit_lock":["1665597305:16"],"_edit_last":["16"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["4"],"_yoast_wpseo_wordproof_timestamp":[""],"_oembed_054582fd290c3891dc5df88dbad61eae":["<iframe title=\"Examples of Paid Search Ad Extensions\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/0deFBNoe3as?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_054582fd290c3891dc5df88dbad61eae":["1665597201"],"_yoast_wpseo_primary_category":["8"],"_thumbnail_id":["13076"],"_yoast_wpseo_metadesc":["Site ad extensions are opportunities to add more information to ads and improve UX."],"_yoast_indexnow_last_ping":["1665597304"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v23.5) - 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