A Lot is Happening in AI<\/strong> <\/h2>\n\n\n\nLast year<\/a>, we discussed Bing\u2019s addition of\u202fOpenAI<\/a>\u202ftechnology to their search platform, the same technology that powers\u202fChatGPT<\/a>. Since then, you may have seen a little beaker icon in\u00a0the corner of your Google account for\u202fGoogle Search Labs<\/a>, Google’s answer to that partnership. Google also announced\u202fBard<\/a>, its technology equivalent to ChatGPT, which was later renamed Gemini<\/a>.\u00a0Google then made “AI Overviews”<\/a>, a feature for all Google users in the US that provides an AI-generated overview for certain search queries.<\/p>\n\n\n\nWith the rapid rise of ChatGPT and the technology behind it, we are starting to see AI and search collide. While AI technology was already operating in the background of our current search experience, these newer additions are far more visible. At this point, you may be asking what’s the difference between ChatGPT and Gemini vs the AI features in Bing and Google?\u00a0<\/p>\n\n\n\n
We define these AI offerings in this blog, how they affect search, and what they mean by a search generative experience. Finally, we’ll explore what all these advancements mean for your digital marketing strategies. <\/p>\n\n\n\n
What is the Difference Between AI Chatbots and AI-Powered Search?<\/strong> <\/h2>\n\n\n\nHere we break down the difference between these AI offerings and where they intersect. <\/p>\n\n\n\n
AI Chatbots:<\/strong> <\/p>\n\n\n\n\n- The keyword is\u202fcreate.\u202f<\/strong> <\/li>\n\n\n\n
- These create content by collaborating with a user by providing human-like language to generate code snippets, foundations for writing, and definitional answers. <\/li>\n\n\n\n
- There are no sponsored ads in the results at this time. <\/li>\n\n\n\n
- You’ll find this technology in ChatGPT and Gemini.<\/li>\n<\/ul>\n\n\n\n
AI in Search Engines:<\/strong> <\/p>\n\n\n\n\n- The keyword is\u202faggregate.<\/strong> <\/li>\n\n\n\n
- These aggregate content by finding information that helps answer questions or make purchases. <\/li>\n\n\n\n
- It provides a range of answers in a variety of formats: a list of linked organic results, sponsored ads, videos, images, and now generative AI responses seen in chatbots. <\/li>\n\n\n\n
- You’ll find this technology in search engines.<\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\n![\"\"](\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2023\/06\/AI-Platforms-700x525.jpg\")
Differences in AI to remember<\/em>.<\/figcaption><\/figure>\n\n\n\nWhat is a Search Generative Experience?<\/strong> <\/h2>\n\n\n\nAll the above technologies are forms of generative AI\u2014they can generate text, images, or video in response to user input. A search generative experience (SGE) generates results with content from websites that are discoverable and relevant to the query. The same principles as traditional search engines apply, but we get a more visual search with conversational answers.\u202f <\/p>\n\n\n\n
Search engines still pull this information from websites and links to sources used when generating an answer. It’s also possible to ask follow-up questions in SGE to further narrow down results.\u202f <\/p>\n\n\n\n
At a Google event, the vice president of engineering\u202fsaid<\/a>\u202fthat with a standard Google Search, people have to break up complex queries into multiple questions, sift through websites for information, and formulate the answer in their heads. With SGE, AI can do all that for you. <\/p>\n\n\n\nWhat is Google Search Labs?<\/strong> <\/h2>\n\n\n\nSearch Labs is a program for people to experiment with early-stage Google Search experiences and share feedback, much like Bing and ChatGPT. Those platforms offered trials first before making them available to everyone. It can respond to queries, make recommendations, and provide conversational results. However, that trial period seems to be ending. As of May 2024<\/a>, AI overviews began rolling out to all users in the US along with new Search Lab AI features like multistep reasoning capabilities, planning capabilities, and AI-organized search results.<\/p>\n\n\n\nSGE uses AI to answer your questions directly in the landscape generating an answer by Google’s large language model at the top of the page or below ads, then features like “People Ask”, sponsored results, and organic results follow. The latter two features are in the traditional blue-linked format. It\u2019s important to note that not all results have clickable sources, the same with Bing and ChatGPT. If they do, they appear below the generated answer.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2023\/06\/search-labs-view-1.png\")
A Google Search Labs result<\/em>.<\/figcaption><\/figure>\n\n\n\nA Note on AI-Generated Content<\/strong> <\/h2>\n\n\n\nGoogle set initiatives that rank human-generated and helpful content high with slogans like E-E-A-T.\u00a0AI has not impacted this\u00a0and\u00a0in\u00a0recent algorithm updates\u00a0<\/a>the\u00a0tech giant has targeted sites that abuse AI in creating unhelpful content. The company cautions against publishing AI content without human review.\u00a0With an understanding of search engines, AI capabilities, and AI limitations, you can use AI\u00a0best practices<\/a>\u00a0to improve your digital marketing and stay relevant during these algorithm updates.<\/p>\n\n\n\nChecking in on Bing<\/strong>\u00a0<\/h2>\n\n\n\nBing\u2019s AI search experience has been rolled out to all users using Microsoft\u2019s Edge browser. The experience looks similar to Google Search Labs but also includes a Chatbot tab similar to the ChatGPT experience called Copilot<\/a>. While Bing’s market share has increased, it still has a long way to go before catching up with Google.\u00a0\u00a0<\/p>\n\n\n\nAs of February 2024<\/a>, Bing has 7.8% of the market share compared to Google\u2019s 88.9%. The chance to increase its share took a hit when Samsung dropped its plan to replace Google with Bing as the default search engine on Galaxy devices.\u00a0\u00a0<\/p>\n\n\n\nMicrosoft<\/a> announced that OpenAI is using data from Bing to help improve its ChatGPT, allowing the chatbot to provide real-time information to ChatGPT Plus users (paid premium plan). This experience includes citations and links to sources. Microsoft said it will eventually roll out to users of the free platform, who currently receive data from before September 2021. <\/p>\n\n\n\n<\/h2>\n\n\n\n![\"Bing's](\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2023\/06\/bing-results-700x506.png\")
Bing results using the chat option<\/em>.<\/figcaption><\/figure>\n\n\n\nWhat Does this Mean for Your Business?<\/strong> <\/h2>\n\n\n\nThe idea of a search engine<\/a> is evolving into an answer engine, with more definitional content and answers to frequently asked questions populating results. The issue for businesses is that paid and organic results are pushed down to accommodate the new AI features. <\/p>\n\n\n\nThe good news is the input is still coming from the same source\u2014your customers. Focusing on user intent using the B-SMART MethodTM<\/sup><\/a> will still tap into those targeted keywords customers use, and the middle-man (AI) must follow to populate a relevant SERP. <\/p>\n\n\n\nWhat is new is how to populate those large SGE definitional areas. It’s time to start thinking about what your users want to learn about your business\u2014processes, materials, and other specifics versus providing general product information. Videos, reviews, and images are prioritized in local pack results in SGE, so localized content can put your website in the right search landscapes. <\/p>\n\n\n\n
Want to learn more about improving\u00a0SEO<\/a>\u00a0and\u00a0PPC<\/a>\u00a0in these new platforms? Contact your Account Team, or if you are not a TopSpot partner,\u00a0contact<\/a>\u00a0the TopSpot Team to learn more.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"You may be asking what’s the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. Finally, we’ll explore what all these advancements mean for your digital marketing strategies. ","protected":false},"author":61,"featured_media":13684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1222,4],"tags":[1324,1286,1269,1257],"coauthors":[1314],"acf":[],"cp_meta_data":{"_edit_lock":["1716227977:61"],"_thumbnail_id":["13684"],"_edit_last":["61"],"_yoast_wpseo_primary_category":["4"],"_yoast_wpseo_metadesc":["You may be asking what's the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. 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With the rapid rise of ChatGPT and the technology behind it, we are starting to see AI and search collide. While AI technology was already operating in the background of our current search experience, these newer additions are far more visible. At this point, you may be asking what’s the difference between ChatGPT and Gemini vs the AI features in Bing and Google?\u00a0<\/p>\n\n\n\n
We define these AI offerings in this blog, how they affect search, and what they mean by a search generative experience. Finally, we’ll explore what all these advancements mean for your digital marketing strategies. <\/p>\n\n\n\n
What is the Difference Between AI Chatbots and AI-Powered Search?<\/strong> <\/h2>\n\n\n\nHere we break down the difference between these AI offerings and where they intersect. <\/p>\n\n\n\n
AI Chatbots:<\/strong> <\/p>\n\n\n\n\n- The keyword is\u202fcreate.\u202f<\/strong> <\/li>\n\n\n\n
- These create content by collaborating with a user by providing human-like language to generate code snippets, foundations for writing, and definitional answers. <\/li>\n\n\n\n
- There are no sponsored ads in the results at this time. <\/li>\n\n\n\n
- You’ll find this technology in ChatGPT and Gemini.<\/li>\n<\/ul>\n\n\n\n
AI in Search Engines:<\/strong> <\/p>\n\n\n\n\n- The keyword is\u202faggregate.<\/strong> <\/li>\n\n\n\n
- These aggregate content by finding information that helps answer questions or make purchases. <\/li>\n\n\n\n
- It provides a range of answers in a variety of formats: a list of linked organic results, sponsored ads, videos, images, and now generative AI responses seen in chatbots. <\/li>\n\n\n\n
- You’ll find this technology in search engines.<\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\nDifferences in AI to remember<\/em>.<\/figcaption><\/figure>\n\n\n\nWhat is a Search Generative Experience?<\/strong> <\/h2>\n\n\n\nAll the above technologies are forms of generative AI\u2014they can generate text, images, or video in response to user input. A search generative experience (SGE) generates results with content from websites that are discoverable and relevant to the query. The same principles as traditional search engines apply, but we get a more visual search with conversational answers.\u202f <\/p>\n\n\n\n
Search engines still pull this information from websites and links to sources used when generating an answer. It’s also possible to ask follow-up questions in SGE to further narrow down results.\u202f <\/p>\n\n\n\n
At a Google event, the vice president of engineering\u202fsaid<\/a>\u202fthat with a standard Google Search, people have to break up complex queries into multiple questions, sift through websites for information, and formulate the answer in their heads. With SGE, AI can do all that for you. <\/p>\n\n\n\nWhat is Google Search Labs?<\/strong> <\/h2>\n\n\n\nSearch Labs is a program for people to experiment with early-stage Google Search experiences and share feedback, much like Bing and ChatGPT. Those platforms offered trials first before making them available to everyone. It can respond to queries, make recommendations, and provide conversational results. However, that trial period seems to be ending. As of May 2024<\/a>, AI overviews began rolling out to all users in the US along with new Search Lab AI features like multistep reasoning capabilities, planning capabilities, and AI-organized search results.<\/p>\n\n\n\nSGE uses AI to answer your questions directly in the landscape generating an answer by Google’s large language model at the top of the page or below ads, then features like “People Ask”, sponsored results, and organic results follow. The latter two features are in the traditional blue-linked format. It\u2019s important to note that not all results have clickable sources, the same with Bing and ChatGPT. If they do, they appear below the generated answer.<\/p>\n\n\n\nA Google Search Labs result<\/em>.<\/figcaption><\/figure>\n\n\n\nA Note on AI-Generated Content<\/strong> <\/h2>\n\n\n\nGoogle set initiatives that rank human-generated and helpful content high with slogans like E-E-A-T.\u00a0AI has not impacted this\u00a0and\u00a0in\u00a0recent algorithm updates\u00a0<\/a>the\u00a0tech giant has targeted sites that abuse AI in creating unhelpful content. The company cautions against publishing AI content without human review.\u00a0With an understanding of search engines, AI capabilities, and AI limitations, you can use AI\u00a0best practices<\/a>\u00a0to improve your digital marketing and stay relevant during these algorithm updates.<\/p>\n\n\n\nChecking in on Bing<\/strong>\u00a0<\/h2>\n\n\n\nBing\u2019s AI search experience has been rolled out to all users using Microsoft\u2019s Edge browser. The experience looks similar to Google Search Labs but also includes a Chatbot tab similar to the ChatGPT experience called Copilot<\/a>. While Bing’s market share has increased, it still has a long way to go before catching up with Google.\u00a0\u00a0<\/p>\n\n\n\nAs of February 2024<\/a>, Bing has 7.8% of the market share compared to Google\u2019s 88.9%. The chance to increase its share took a hit when Samsung dropped its plan to replace Google with Bing as the default search engine on Galaxy devices.\u00a0\u00a0<\/p>\n\n\n\nMicrosoft<\/a> announced that OpenAI is using data from Bing to help improve its ChatGPT, allowing the chatbot to provide real-time information to ChatGPT Plus users (paid premium plan). This experience includes citations and links to sources. Microsoft said it will eventually roll out to users of the free platform, who currently receive data from before September 2021. <\/p>\n\n\n\n<\/h2>\n\n\n\nBing results using the chat option<\/em>.<\/figcaption><\/figure>\n\n\n\nWhat Does this Mean for Your Business?<\/strong> <\/h2>\n\n\n\nThe idea of a search engine<\/a> is evolving into an answer engine, with more definitional content and answers to frequently asked questions populating results. The issue for businesses is that paid and organic results are pushed down to accommodate the new AI features. <\/p>\n\n\n\nThe good news is the input is still coming from the same source\u2014your customers. Focusing on user intent using the B-SMART MethodTM<\/sup><\/a> will still tap into those targeted keywords customers use, and the middle-man (AI) must follow to populate a relevant SERP. <\/p>\n\n\n\nWhat is new is how to populate those large SGE definitional areas. It’s time to start thinking about what your users want to learn about your business\u2014processes, materials, and other specifics versus providing general product information. Videos, reviews, and images are prioritized in local pack results in SGE, so localized content can put your website in the right search landscapes. <\/p>\n\n\n\n
Want to learn more about improving\u00a0SEO<\/a>\u00a0and\u00a0PPC<\/a>\u00a0in these new platforms? Contact your Account Team, or if you are not a TopSpot partner,\u00a0contact<\/a>\u00a0the TopSpot Team to learn more.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"You may be asking what’s the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. Finally, we’ll explore what all these advancements mean for your digital marketing strategies. 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- \n
- The keyword is\u202fcreate.\u202f<\/strong> <\/li>\n\n\n\n
- These create content by collaborating with a user by providing human-like language to generate code snippets, foundations for writing, and definitional answers. <\/li>\n\n\n\n
- There are no sponsored ads in the results at this time. <\/li>\n\n\n\n
- You’ll find this technology in ChatGPT and Gemini.<\/li>\n<\/ul>\n\n\n\n
AI in Search Engines:<\/strong> <\/p>\n\n\n\n
- \n
- The keyword is\u202faggregate.<\/strong> <\/li>\n\n\n\n
- These aggregate content by finding information that helps answer questions or make purchases. <\/li>\n\n\n\n
- It provides a range of answers in a variety of formats: a list of linked organic results, sponsored ads, videos, images, and now generative AI responses seen in chatbots. <\/li>\n\n\n\n
- You’ll find this technology in search engines.<\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\n
Differences in AI to remember<\/em>.<\/figcaption><\/figure>\n\n\n\n What is a Search Generative Experience?<\/strong> <\/h2>\n\n\n\n
All the above technologies are forms of generative AI\u2014they can generate text, images, or video in response to user input. A search generative experience (SGE) generates results with content from websites that are discoverable and relevant to the query. The same principles as traditional search engines apply, but we get a more visual search with conversational answers.\u202f <\/p>\n\n\n\n
Search engines still pull this information from websites and links to sources used when generating an answer. It’s also possible to ask follow-up questions in SGE to further narrow down results.\u202f <\/p>\n\n\n\n
At a Google event, the vice president of engineering\u202fsaid<\/a>\u202fthat with a standard Google Search, people have to break up complex queries into multiple questions, sift through websites for information, and formulate the answer in their heads. With SGE, AI can do all that for you. <\/p>\n\n\n\n
What is Google Search Labs?<\/strong> <\/h2>\n\n\n\n
Search Labs is a program for people to experiment with early-stage Google Search experiences and share feedback, much like Bing and ChatGPT. Those platforms offered trials first before making them available to everyone. It can respond to queries, make recommendations, and provide conversational results. However, that trial period seems to be ending. As of May 2024<\/a>, AI overviews began rolling out to all users in the US along with new Search Lab AI features like multistep reasoning capabilities, planning capabilities, and AI-organized search results.<\/p>\n\n\n\n
SGE uses AI to answer your questions directly in the landscape generating an answer by Google’s large language model at the top of the page or below ads, then features like “People Ask”, sponsored results, and organic results follow. The latter two features are in the traditional blue-linked format. It\u2019s important to note that not all results have clickable sources, the same with Bing and ChatGPT. If they do, they appear below the generated answer.<\/p>\n\n\n\n
A Google Search Labs result<\/em>.<\/figcaption><\/figure>\n\n\n\n A Note on AI-Generated Content<\/strong> <\/h2>\n\n\n\n
Google set initiatives that rank human-generated and helpful content high with slogans like E-E-A-T.\u00a0AI has not impacted this\u00a0and\u00a0in\u00a0recent algorithm updates\u00a0<\/a>the\u00a0tech giant has targeted sites that abuse AI in creating unhelpful content. The company cautions against publishing AI content without human review.\u00a0With an understanding of search engines, AI capabilities, and AI limitations, you can use AI\u00a0best practices<\/a>\u00a0to improve your digital marketing and stay relevant during these algorithm updates.<\/p>\n\n\n\n
Checking in on Bing<\/strong>\u00a0<\/h2>\n\n\n\n
Bing\u2019s AI search experience has been rolled out to all users using Microsoft\u2019s Edge browser. The experience looks similar to Google Search Labs but also includes a Chatbot tab similar to the ChatGPT experience called Copilot<\/a>. While Bing’s market share has increased, it still has a long way to go before catching up with Google.\u00a0\u00a0<\/p>\n\n\n\n
As of February 2024<\/a>, Bing has 7.8% of the market share compared to Google\u2019s 88.9%. The chance to increase its share took a hit when Samsung dropped its plan to replace Google with Bing as the default search engine on Galaxy devices.\u00a0\u00a0<\/p>\n\n\n\n
Microsoft<\/a> announced that OpenAI is using data from Bing to help improve its ChatGPT, allowing the chatbot to provide real-time information to ChatGPT Plus users (paid premium plan). This experience includes citations and links to sources. Microsoft said it will eventually roll out to users of the free platform, who currently receive data from before September 2021. <\/p>\n\n\n\n
<\/h2>\n\n\n\n
Bing results using the chat option<\/em>.<\/figcaption><\/figure>\n\n\n\n What Does this Mean for Your Business?<\/strong> <\/h2>\n\n\n\n
The idea of a search engine<\/a> is evolving into an answer engine, with more definitional content and answers to frequently asked questions populating results. The issue for businesses is that paid and organic results are pushed down to accommodate the new AI features. <\/p>\n\n\n\n
The good news is the input is still coming from the same source\u2014your customers. Focusing on user intent using the B-SMART MethodTM<\/sup><\/a> will still tap into those targeted keywords customers use, and the middle-man (AI) must follow to populate a relevant SERP. <\/p>\n\n\n\n
What is new is how to populate those large SGE definitional areas. It’s time to start thinking about what your users want to learn about your business\u2014processes, materials, and other specifics versus providing general product information. Videos, reviews, and images are prioritized in local pack results in SGE, so localized content can put your website in the right search landscapes. <\/p>\n\n\n\n
Want to learn more about improving\u00a0SEO<\/a>\u00a0and\u00a0PPC<\/a>\u00a0in these new platforms? Contact your Account Team, or if you are not a TopSpot partner,\u00a0contact<\/a>\u00a0the TopSpot Team to learn more.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"You may be asking what’s the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. Finally, we’ll explore what all these advancements mean for your digital marketing strategies. ","protected":false},"author":61,"featured_media":13684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1222,4],"tags":[1324,1286,1269,1257],"coauthors":[1314],"acf":[],"cp_meta_data":{"_edit_lock":["1716227977:61"],"_thumbnail_id":["13684"],"_edit_last":["61"],"_yoast_wpseo_primary_category":["4"],"_yoast_wpseo_metadesc":["You may be asking what's the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. Finally, we'll explore what all these advancements mean for your digital marketing strategies."],"_yoast_wpseo_focuskeywords":["[{\"keyword\":\"Chatbot\",\"score\":54},{\"keyword\":\"Google\",\"score\":62}]"],"_yoast_wpseo_keywordsynonyms":["[\"AI in Search\",\"search generative experience\",\"Bing\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["6"],"_yoast_wpseo_wordproof_timestamp":[""],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_focuskw":["AI"],"_yoast_wpseo_linkdex":["71"],"_yoast_indexnow_last_ping":["1716227967"]},"yoast_head":"\n
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