{"id":22,"date":"2013-06-11T15:43:00","date_gmt":"2013-06-11T21:43:00","guid":{"rendered":"https:\/\/www.topspotims.com\/blog\/?p=22"},"modified":"2019-12-02T10:47:05","modified_gmt":"2019-12-02T16:47:05","slug":"responsive-site-design","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2013\/06\/responsive-site-design\/","title":{"rendered":"Responsive Site Design and Mobile Website Options"},"content":{"rendered":"\n<p>We\u2019ve completed our <a href=\"blog\/2013\/01\/mobile-for-b2b\/\">2013 marketing resolution<\/a>: <a href=\"https:\/\/www.topspot.com\/\">TopSpot.com<\/a> is now a responsive site.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"fancybox\" href=\"\/assets\/images\/blog\/2013\/06\/TopSpot_4Devices1-1024x639.jpg\"><img decoding=\"async\" src=\"\/assets\/images\/blog\/2013\/06\/TopSpot_4Devices1-1024x639.jpg\" alt=\"TopSpot_4Devices\" class=\"wp-image-559\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Is a Responsive Site? <\/strong><\/h3>\n\n\n\n<p>A responsive site is one that resizes based on the screen size that is accessing the site. It allows for a seamless user experience across multiple screens without creating multiple sites. This is important: in a Google research study, they discovered that 90% of people move between devices to accomplish a goal, whether it\u2019s on smartphones, PCs, tablets or TV. Businesses need to adapt their web presence for a user-friendly experience on smaller screens. EDIT: as we published this post, Google wrote in their webmaster <a href=\"https:\/\/webmasters.googleblog.com\/2013\/06\/changes-in-rankings-of-smartphone_11.html\">blog<\/a> that in the near future, sites with mobile experience issues won\u2019t rank as highly in Google\u2019s mobile search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Does a Responsive Site Look Like?<\/strong><\/h3>\n\n\n\n<p>Through <a href=\"https:\/\/www.topspot.com\/mobile-website-options\/\">mobile web development<\/a> magic (actually CSS media queries, flexible templates, and some JavaScript events), our site now looks like this full-size:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"fancybox\" href=\"\/assets\/images\/blog\/2013\/06\/TopSpot_iMac1-1024x639.jpg\"><img decoding=\"async\" src=\"\/assets\/images\/blog\/2013\/06\/TopSpot_iMac1-1024x639.jpg\" alt=\"Responsive Full Screen Design\" class=\"wp-image-558\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Like this on a smaller screen:<\/p>\n\n\n\n<center><\/center>\n\n\n\n<center><figure><a class=\"fancybox\" href=\"\/assets\/images\/blog\/2013\/06\/TopSpot_iPad-235x300.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"center aligncenter wp-image-556 size-medium\" src=\"\/assets\/images\/blog\/2013\/06\/TopSpot_iPad-235x300.jpg\" alt=\"Responsive on Tablet\" width=\"235\" height=\"300\"><\/a><\/figure><\/center>\n\n\n\n<p>And like this on a smartphone:<\/p>\n\n\n\n<center><figure><a href=\"\/assets\/images\/blog\/2013\/06\/TopSpot_iPhone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-557 aligncenter\" src=\"\/assets\/images\/blog\/2013\/06\/TopSpot_iPhone-144x300.jpg\" alt=\"TopSpot_iPhone\" width=\"144\" height=\"300\"><\/a><\/figure><\/center>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Beyond Responsive Web Design<\/strong><\/h3>\n\n\n\n<p>It doesn\u2019t end with responsive web design. TopSpot also implements multi-screen marketing strategies tailored to our clients\u2019 business goals. <a href=\"https:\/\/www.topspot.com\/mobile-marketing\/\">Multi-screen pay-per-click ads<\/a> can be written and targeted for specific devices. We employ analytics to measure and report on the variety of devices accessing a site, their trends and their conversion paths.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Other Mobile Website Options<\/strong><\/h3>\n\n\n\n<p>For many, responsive sites are not always the ideal option for one\u2019s <a href=\"https:\/\/www.topspot.com\/mobile-website-options\/\">mobile website development<\/a>. Google recommends using the most appropriate approach for your website, and <a href=\"https:\/\/webmasters.googleblog.com\/2012\/06\/recommendations-for-building-smartphone.html\">Google supports<\/a> having websites serve equivalent content using different URLs (such as www.example.com and m.example.com). An optimized website providing users a mobile experience that displays a scaled-down version of a site with easy calls to action and key information may be the best mobile strategy for a particular business audience. Many of our clients use m. <em>\u201cm dot\u201d<\/em> mobile sites to present their most vital content quickly and have seen success with this approach.<\/p>\n\n\n\n<p>We highly encourage our clients to incorporate a mobile-friendly user experience into your <a href=\"https:\/\/www.topspot.com\/our-marketing-approach\/\">integrated internet marketing strategy<\/a>. If you would like more information on how to do this for your site, please <a href=\"https:\/\/www.topspot.com\/contact-us\/\">contact us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"Aresponsive site is one which resizes based on the screen size that is accessing the site. It allows for a seamless user experience across multiple screens without creating multiple sites. This is important: in a Google research study they discovered that 90% of people move between devices to accomplish a goal, whether it\u2019s on smartphones, PCs, tablets or TV. Businesses need to adapt their web presence for a user-friendly experience on smaller screens.","protected":false},"author":17,"featured_media":520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1221,1222,7],"tags":[],"coauthors":[1230],"acf":[],"cp_meta_data":{"_edit_last":["31","31"],"_edit_lock":["1632865393:31"],"_yoast_wpseo_content_score":["60","60"],"_yoast_wpseo_primary_category":["7","7"],"_thumbnail_id":["520","520"],"_yoast_wpseo_metadesc":["We\u2019ve completed our 2013 marketing resolution: TopSpotIMS.com is now a responsive site. Learn about responsive websites and other mobile friendly options.","We\u2019ve completed our 2013 marketing resolution: TopSpotIMS.com is now a responsive site. 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