{"id":2237,"date":"2018-10-03T11:09:12","date_gmt":"2018-10-03T17:09:12","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=2237"},"modified":"2020-05-07T05:40:54","modified_gmt":"2020-05-07T11:40:54","slug":"analytics-for-manufacturers-part-2","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2018\/10\/analytics-for-manufacturers-part-2\/","title":{"rendered":"Analytics for Manufacturers Part 2: Event Tracking"},"content":{"rendered":"

Event Tracking for Industrial Websites<\/h2>\n

\"Purchasing<\/a><\/h4>\n

When a user downloads a PDF, views a video or completes a similar event, they are advancing from the awareness level to the interest level in the buying journey.  In fact, 82% of the clients we polled<\/a> stated that technical information was important to them during their decision-making process, which is often provided via PDF download. If you could see what PDFs most often lead to a form submission, wouldn’t you want to know that so you could bring that same content to your next tradeshow, or make sure it’s easy to find on your website? Keeping a close eye on your website’s event analytics<\/a> is key to understanding the full picture of what is taking place on your industrial manufacturing website<\/a>, and closing your sales loop moving forward.<\/p>\n

Are you currently tracking all of your website\u2019s events in Google Analytics? <\/span><\/h3>\n

Take the below poll and share your thoughts!<\/strong><\/p>\n

Loading<\/div>\n\n
\n
\n

If you have any of the events listed below throughout your website, are they being tracked in Google Analytics?<\/h3>\n <\/div>\n\n
\n\n
Thank you for voting<\/div>\n
Thank you for your vote!<\/div>\n
Please select an option!<\/div>\n\n
  • \n
  • \n
  • \n