{"id":30,"date":"2014-02-14T18:21:00","date_gmt":"2014-02-15T00:21:00","guid":{"rendered":"https:\/\/www.topspotims.com\/blog\/?p=30"},"modified":"2017-07-31T12:19:30","modified_gmt":"2017-07-31T18:19:30","slug":"how-to-win-googles-heart","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2014\/02\/how-to-win-googles-heart\/","title":{"rendered":"How to Win Google\u2019s Heart"},"content":{"rendered":"

You know that feeling you get when you see your crush with someone else?\u00a0 It\u2019s something we digital enthusiasts know all too well.\u00a0 Seeing Google rank your competition first is rather disheartening, but here at TopSpot Internet Marketing we\u2019ve been playing matchmaker for over 10 years! This Valentine\u2019s Day we\u2019re sharing the secrets to challenge her unrequited love.<\/p>\n

She likes style.<\/strong><\/p>\n

Google likes a clean, simple format, without all the fuss.\u00a0 Having a complex home page loaded with Flash animation, Silverlight visuals, and embedded iFrames make it very difficult for Google\u2019s crawlers to understand the information on your site. If you want her to notice you, ditch that flash-based intro and set yourself up with an easy to use site that she can crawl with ease.<\/p>\n

Also, since more and more interaction with her is on a cell phone, you\u2019ll want to spice up your mobile game. Outfitting yourself with a responsive website design<\/a> will ensure that you\u2019re looking your best at all times.<\/p>\n

She likes the popular kid.<\/strong><\/p>\n

\"Google<\/p>\n

Just like in high school, the popular kid gets the girl\u2019s attention because everyone talks about how great he is.\u00a0 If you want to win Google\u2019s heart, you need to develop a good reputation.\u00a0 One great way is by simply asking your clients to write a review<\/a>\u00a0for your Google+ Local page, which anyone with a Gmail account can do.\u00a0 This can be done either by asking directly, or by optimizing your post-conversion thank you page<\/a>.<\/p>\n

Having friends in high places is also a great way to get her attention.\u00a0 Quality backlinks from associations, such as the Better Business Bureau, and credible news publications that have published stories about you are a great way to build rapport with Google.\u00a0 These backlinks establish reliable trust signals, showing Google that you really are the most relevant result for your target end users.<\/p>\n

She likes a man with substance.<\/strong><\/p>\n

If you\u2019re truly keen on showing her that you are serious, take a good hard look at your content.\u00a0 When your pages lack quality information about the services you provide you are setting yourself up for failure.\u00a0 One good way to think about it is by going back to those old research papers from high school and answer: What is the page about? Why is this important? How does it work? Where is it applicable to? \u00a0Who is it relevant to?<\/p>\n

The single most important factor to win Google\u2019s heart is through the quality of your content.\u00a0 By proving that you really are the most relevant result for your end users through specific examples, case studies, and other important information, you are setting yourself up for some Google loving!<\/p>\n

When all is said and done, it is important to remember that Google\u2019s mission is to \u201corganize the world\u2019s information and make it universally accessible.\u201d\u00a0 If you have the most relevant information, she wants to feature you! All you have to do is win her heart.<\/p>\n","protected":false},"excerpt":{"rendered":"You know that feeling youget when you see your crush with someone else? It\u2019s something we digital enthusiasts know all too well. Seeing Google rank your competition first is rather disheartening, but here at TopSpot Internet Marketing we\u2019ve been playing matchmaker for over 10 years! This Valentine\u2019s Day we\u2019re sharing the secrets to challenge her unrequited love.","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1222,4],"tags":[],"coauthors":[],"acf":[],"cp_meta_data":{"_edit_last":["2","2"],"_edit_lock":["1501525030:2"],"_yoast_wpseo_content_score":["60","60"],"_yoast_wpseo_primary_category":["3","3"],"_yoast_wpseo_metadesc":["You know that feeling you get when you see your crush with someone else?\u00a0 It\u2019s something we digital enthusiasts know all too well.","You know that feeling you get when you see your crush with someone else?\u00a0 It\u2019s something we digital enthusiasts know all too well."]},"yoast_head":"\nHow to Win Google\u2019s Heart - TopSpot Internet Marketing<\/title>\n<meta name=\"description\" content=\"You know that feeling you get when you see your crush with someone else?\u00a0 It\u2019s something we digital enthusiasts know all too well.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Win Google\u2019s Heart\" \/>\n<meta property=\"og:description\" content=\"You know that feeling you get when you see your crush with someone else?\u00a0 It\u2019s something we digital enthusiasts know all too well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.topspot.com\/blog\/2014\/02\/how-to-win-googles-heart\/\" \/>\n<meta property=\"og:site_name\" content=\"TopSpot Internet Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/topspotims\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-15T00:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-31T18:19:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.topspotims.com\/assets\/images\/blog\/2014\/02\/IMG_6208-216x300.jpg\" \/>\n<meta name=\"author\" content=\"Aryan Moharir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@topspotims\" \/>\n<meta name=\"twitter:site\" content=\"@topspotims\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aryan Moharir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.topspot.com\/blog\/2014\/02\/how-to-win-googles-heart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.topspot.com\/blog\/2014\/02\/how-to-win-googles-heart\/\"},\"author\":{\"name\":\"Aryan Moharir\",\"@id\":\"https:\/\/www.topspot.com\/blog\/#\/schema\/person\/082148b4e2397eb6db158ccaf615a5fc\"},\"headline\":\"How to Win Google\u2019s Heart\",\"datePublished\":\"2014-02-15T00:21:00+00:00\",\"dateModified\":\"2017-07-31T18:19:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.topspot.com\/blog\/2014\/02\/how-to-win-googles-heart\/\"},\"wordCount\":508,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.topspot.com\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.topspot.com\/blog\/2014\/02\/how-to-win-googles-heart\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.topspot.com\/blog\/2014\/02\/how-to-win-googles-heart\/\",\"url\":\"https:\/\/www.topspot.com\/blog\/2014\/02\/how-to-win-googles-heart\/\",\"name\":\"How to Win Google\u2019s Heart - 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