{"id":42,"date":"2015-03-07T21:03:00","date_gmt":"2015-03-08T03:03:00","guid":{"rendered":"https:\/\/www.topspotims.com\/blog\/?p=42"},"modified":"2018-07-11T09:47:16","modified_gmt":"2018-07-11T15:47:16","slug":"what-need-to-know-about-mobile-for-april-21","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2015\/03\/what-need-to-know-about-mobile-for-april-21\/","title":{"rendered":"2015 is the Year of Mobile: What You Need to Know About April 21"},"content":{"rendered":"

If you\u2019re a Texan, you may be familiar with the constant dealership ads that proclaim it\u2019s \u201cTexas Truck Month.\u201d Does it ever feel like every month is Truck Month in Texas? Well, it\u2019s begun to feel like every year is the \u201cYear of Mobile\u201d in Internet Marketing. But unlike other years, 2015\u00a0really is<\/em>\u00a0the year of mobile. On April 21, Google is officially making\u00a0mobile-friendliness a ranking signal<\/a>, which is predicted to make a large impact on mobile search results. This means that if you do not have a mobile-friendly version of your site, your mobile visibility, traffic and conversions could be impacted.<\/p>\n

Think your target user isn\u2019t looking for your product or service on a mobile device? According to Google, 42% of manufacturing queries start on mobile. How people interact with the internet is changing and mobile has surpassed desktop in terms of usage.<\/p>\n

\"mobile-vs-desktop\"<\/a><\/p>\n

Source: http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/<\/em><\/p>\n

If you haven\u2019t given mobile much thought or have been resisting, it\u2019s time. Below are some resources to help get you started.<\/p>\n

How to Look at Your Mobile Traffic<\/h2>\n

Knowing how much mobile traffic and conversions you\u2019re actually receiving to your site is really important for estimating the potential impact this mobile update may have on your site. You can look at this data within Google Analytics or the Mobile tab of your report.<\/p>\n

Google Analytics<\/h3>\n

If Google Analytics is installed on your website, you can go to Audience > Mobile > Overview.There you can see a breakdown of desktop, mobile and tablet traffic for the time period you\u2019ve selected. Look at different time periods to understand if and how your mobile traffic has grown over time and where it is now.<\/p>\n

\"ga-mobile\"<\/a><\/p>\n

An example of device breakdown in Google Analytics.<\/em><\/p>\n

Things to think about when looking at mobile traffic:<\/p>\n