{"id":6757,"date":"2019-12-13T12:17:10","date_gmt":"2019-12-13T18:17:10","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=6757"},"modified":"2019-12-13T15:59:41","modified_gmt":"2019-12-13T21:59:41","slug":"award-winning-manufacturing-website-wins-w3-awards","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2019\/12\/award-winning-manufacturing-website-wins-w3-awards\/","title":{"rendered":"Award-Winning Manufacturing Website Receives Two W\u00b3 Awards"},"content":{"rendered":"\n<p>TopSpot&nbsp;is proud to announce we were awarded two Silver  W\u00b3 Awards for the <a href=\"https:\/\/www.topspot.com\/website-design-and-development\/\">design and development<\/a> of the Midwest Timer website. The website won in the Manufacturing Category and as well as the Structure and Navigation category.&nbsp;<\/p>\n\n\n\n<p>With over 5,000 entries to choose from this year, it&#8217;s an honor to be among the winning websites, web marketing, video, mobile, and social content created by some of the best interactive agencies, designers, and creators worldwide.  The W\u00b3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a &#8220;Who&#8217;s Who&#8221; of acclaimed media, advertising, and marketing firms. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Midwest Timer<\/h3>\n\n\n\n<p>Midwest Timer wanted to create a new site, one that would be <a href=\"https:\/\/www.topspot.com\/mobile-website-options\/\">mobile-friendly<\/a> and would bring in more leads for the company. As a <a href=\"https:\/\/www.topspot.com\/manufacturers\/\">manufacturer<\/a> of electromechanical timers and synchronous motors for the OEM industry, they wanted to be noticed by more of their potential clients. Already a  client with TopSpot since 2015, it was a natural fit for Midwest Timer to choose us to design and <a href=\"https:\/\/www.topspot.com\/industrial-website-design-and-development\/\">develop a new industrial website<\/a> as well as supplement their paid search strategy with SEO.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.topspot.com\/assets\/images\/websites\/award-winning-manufacturing-website.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p style=\"color:#555d66\" class=\"has-text-color has-text-align-center has-small-font-size\">The new <a rel=\"noreferrer noopener\" aria-label=\"Midwest Timer Services (opens in a new tab)\" href=\"https:\/\/www.midwesttimer.com\/\" target=\"_blank\">Midwest Timer Services<\/a> website has a clean, user-friendly design, that showcases their products, capabilities and their brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating the New Website<\/h3>\n\n\n\n<p>Using <a href=\"https:\/\/www.topspot.com\/search-engine-optimization\/\">SEO<\/a> as the foundation for the infrastructure, the pages were designed to provide multiple opportunities for a user to request a quote or call the business. These include unique forms and calls to action throughout each page while also providing detailed information about their products.&nbsp;<\/p>\n\n\n\n<p>Other new website features included a <a rel=\"noreferrer noopener\" aria-label=\"photo gallery (opens in a new tab)\" href=\"https:\/\/www.midwesttimer.com\/photo-gallery.html\" target=\"_blank\">photo gallery<\/a> that showcases their timer and motor models, a glossary and a <a rel=\"noreferrer noopener\" aria-label=\"section focused on the industries (opens in a new tab)\" href=\"https:\/\/www.midwesttimer.com\/industries-served.html\" target=\"_blank\">section focused on the industries<\/a> Midwest Timer Service commonly works with and the products they manufacture that serve each one. Of particular interest in the navigation was the creation of&nbsp;sub-category buckets&nbsp;that could be seen under the navigation bar and still in the upper part of the page. This special navigation can also be seen in the mobile design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Results<\/h3>\n\n\n\n<p>From the time the site was launched in December 2018, it was apparent that this integrated strategy was working. Phone calls increased by 31% compared to the previous year. The new SEO initiatives helped the <a href=\"https:\/\/www.topspot.com\/pay-per-click-approach\/\">Paid Search<\/a> program, as well, causing the cost-per-click to decrease by 24.16% while increasing form submissions by 200.0%.&nbsp; <\/p>\n\n\n\n<div data-amp-lightbox=\"true\" class=\"wp-block-image lightbox\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"537\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2019\/12\/graph-data-v2-700x537.jpg\" alt=\"\" class=\"wp-image-7086\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/12\/graph-data-v2-700x537.jpg 700w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/12\/graph-data-v2-250x192.jpg 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/12\/graph-data-v2-768x589.jpg 768w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/12\/graph-data-v2-120x92.jpg 120w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/12\/graph-data-v2.jpg 1431w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Most importantly, the Midwest Timer Services team was happy with the outcome of the redesign and the new site&#8217;s functionality.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p> &#8220;<em>We are very pleased with the design and it looks very professional. Would absolutely recommend TopSpot to other companies, and have done so.&#8221; <\/em><\/p><cite> <em>Keith Chapman, Vice President of Operations<\/em> <\/cite><\/blockquote><\/figure>\n\n\n\n<p>This award is a testament to our team\u2019s commitment, hard work and focus on driving business growth for our clients, which we were grateful to have been given the opportunity to do for Midwest Timer Service!<\/p>\n\n\n\n<div data-amp-lightbox=\"true\" class=\"wp-block-image fancybox\"><figure class=\"aligncenter\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2019\/11\/Midwest-Timer-Team.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"333\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2019\/11\/Midwest-Timer-Team-700x333.jpg\" alt=\"\" class=\"wp-image-6758\" srcset=\"https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/11\/Midwest-Timer-Team-700x333.jpg 700w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/11\/Midwest-Timer-Team-250x119.jpg 250w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/11\/Midwest-Timer-Team-768x365.jpg 768w, https:\/\/www.topspotims.com\/blog\/wp-content\/uploads\/2019\/11\/Midwest-Timer-Team-120x57.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p style=\"color:#555d66\" class=\"has-text-color has-text-align-center has-small-font-size\">TopSpot Team Members From Left to Right: Arielle Marquez, Janette Guzman, Ayushi Sanchorwala, Bradley Parker, Andrew Packard, Emily Breese, Shonna Orechio <\/p>\n\n\n\n<p class=\"has-background has-small-font-size has-very-light-gray-background-color\"><strong><strong>About the W\u00b3 Awards \u2013<\/strong><\/strong> The W\u00b3 Awards are chosen by the Academy of Interactive and Visual Arts, a membership-based organization of&nbsp;industry professionals.&nbsp; Entries are scored on a ten-point scale by the judges, and to uphold a high standard of excellence, a category may have multiple winners or no winners at all. The website entries are judged on creativity, usability, navigation, functionality, visual design and ease of use.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;We are very pleased with the design and it looks very professional. Would absolutely recommend TopSpot to other companies, and have done so.&#8221;","protected":false},"author":54,"featured_media":6798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,17,7],"tags":[],"coauthors":[1248],"acf":[],"cp_meta_data":{"_edit_lock":["1602077241:31"],"_edit_last":["31"],"_yoast_wpseo_primary_category":["6"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_thumbnail_id":["6798"],"_yoast_wpseo_opengraph-title":["Midwest Timer Website Wins at W\u00b3 Awards"],"_yoast_wpseo_opengraph-description":["\"We are very pleased with the design and it looks very professional. 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