{"id":71,"date":"2016-11-22T19:18:00","date_gmt":"2016-11-23T01:18:00","guid":{"rendered":"https:\/\/www.topspotims.com\/blog\/?p=71"},"modified":"2019-12-10T10:21:30","modified_gmt":"2019-12-10T16:21:30","slug":"lantern-awards-2","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2016\/11\/lantern-awards-2\/","title":{"rendered":"TopSpot Takes Home 3 Trophies at 2016 BMA Lantern Awards"},"content":{"rendered":"

We are incredibly proud and grateful to have won two Lantern Awards and an Award of Excellence for our websites at this year’s BMA Lantern Awards.  BMA is the largest B2B professional association and has been in operation since 1922. BMA Houston created the Lantern Awards of Texas more than two decades ago to recognize the year\u2019s finest B2B work<\/a>.<\/p>\n

A Lantern Award is given to the highest scoring entry within each category. Only one Lantern Award is presented per category. An Award of Excellence is given to the next highest ranked piece(s) in recognition for marketing excellence within each category. TopSpot was recognized with three awards this year, two Lantern Awards and one Award of Excellence.<\/p>\n

Lantern Awards were awarded for our design and development work with the following companies:<\/p>\n

 Mitchell Crane Responsive Website Redesign<\/strong><\/p>\n

Mitchell Crane<\/a>, a worldwide supplier of new aftermarket replacement crane parts and a source for used parts and components, contracted TopSpot Internet Marketing to design and develop a responsive website that better represented their scope of services. The TopSpot team built them a fully responsive website that included additional product and service related pages in order to drive relevant organic traffic. The overall layout and ease of use of the site played a critical role in the website’s 1362.5% increase in online form submissions over the first eight months.<\/strong><\/p>\n

\"Mitchell<\/strong><\/a><\/p>\n

 <\/strong><\/p>\n

American Roller Bearing Company Responsive Website Redesign<\/strong><\/p>\n

American Roller Bearing Company<\/a>, a leading manufacturer<\/a> of quality anti-friction bearings, was in need of a new website structure that accommodated both their custom and stock product lines and enlisted the help of TopSpot Internet Marketing for the design and development. Our team created a fully responsive website that showcased their extensive product line by allowing users to search for multi-faceted products and custom capabilities. The content and resources provided for their niche market along with the streamlined catalog integration<\/a> helped to generate 120% more organic traffic<\/strong> over the first eight months post launch along with a 1873% increase in online form submissions<\/strong>.<\/p>\n

\"American<\/a><\/p>\n

TopSpot was also awarded the Award of Excellence<\/strong> for the Advanced Machine & Engineering\u2019s Responsive Redesign<\/strong><\/p>\n

Advanced Machine & Engineering, Co.<\/a> (AME) wanted a website design that highlighted their multiple product lines and resources in a non-overwhelming, easy to navigate structure and enlisted the help of TopSpot Internet Marketing for the job. We created a fully responsive website with catalog integration<\/a> that features a clean navigation utilizing a mega drop-down & footer that showcases AME\u2019s value streams in addition to a number of resources housed on the site. Doing so provided users with a more engaging user experience represented by a large number of tracked events throughout the first 8 months post launch. Over that time, AME’s CAD files were utilized almost 2,000 times <\/strong>and their product brochures have been downloaded over 5,000! <\/strong>The improved user experience also contributed to a steady month over month increase in website form submissions <\/strong>since the launch of the site.
\n<\/strong><\/p>\n

\"Advanced<\/a><\/p>\n

This isn\u2019t the first time the Houston Chapter of the Business Marketing Association has recognized TopSpot Internet Marketing:<\/p>\n