{"id":7151,"date":"2020-02-04T15:45:19","date_gmt":"2020-02-04T21:45:19","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=7151"},"modified":"2021-04-15T12:22:54","modified_gmt":"2021-04-15T18:22:54","slug":"creating-an-integrated-digital-strategy-for-2020","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2020\/02\/creating-an-integrated-digital-strategy-for-2020\/","title":{"rendered":"Creating an Integrated Digital Strategy for 2020"},"content":{"rendered":"\n

Imagine you are going online to find the answer to a question. It could be as simple as what day a holiday falls on this year, or as complex as researching a new vendor. Whatever you are looking for, you are going to have to sift through a lot of information to find it \u2014 ads, videos, chatbots, pop-ups and more. You decide if you want to move forward by how fast the page loads, how well it provides the answers you are looking for, and the user experience it provides. <\/p>\n\n\n\n

These are all the same things your customers are doing when they search for your products or services. Separating yourself from the rest of the digital noise is not always easy in this current landscape. At TopSpot, we want you to stand out from the rest and the best way to do that is through an integrated strategy that provides the best possible user experience.<\/p>\n\n\n\n

And the best overall user experience comes from putting your potential customers and their needs first. <\/strong><\/p>\n\n\n\n

The Biggest Piece of Your Online Presence: Your Website <\/h3>\n\n\n\n

We first began blogging about it in 2013<\/a>, and two years later, Google declared mobile-friendliness to be a ranking factor. A site\u2019s ability to adapt to a user\u2019s device<\/a> is even more important today, with over half of all searches done via mobile, (and that number is only expected to rise<\/a>). <\/p>\n\n\n\n

As more personal information is transmitted online, having a secure and well-designed website becomes even more relevant, even if you don\u2019t currently have an e-commerce website.<\/a><\/p>\n\n\n\n

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