{"id":7903,"date":"2020-04-22T12:21:20","date_gmt":"2020-04-22T18:21:20","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=7903"},"modified":"2021-04-15T12:21:08","modified_gmt":"2021-04-15T18:21:08","slug":"7-ways-companies-are-communicating-with-their-customers","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2020\/04\/7-ways-companies-are-communicating-with-their-customers\/","title":{"rendered":"7 Ways to Communicate With Your Customers Online"},"content":{"rendered":"\n

Whether you are a manufacturer that has been able to continue operating or a local business<\/a> who is having to pivot to continue to meet your customers’ needs, communicating with your audience through your online channels has never been more important. Below, we\u2019ve included ideas & examples of ways to do just that using content<\/a>, SEO<\/a> and paid search<\/a> strategies.<\/p>\n\n\n\n

Be Prepared to Optimize Content Quickly <\/h3>\n\n\n\n

Changes in the marketplace can come on suddenly. That\u2019s why it\u2019s important to be prepared to update your website and social media with quick, effective changes. While social media shouldn\u2019t be your only avenue of publishing information, it can be a fast and effective way to get messages out to those most interested in what you have to say. It also allows for a lot of flexibility as it can include a video announcement, text, images or a link to more information.<\/p>\n\n\n\n

In the example below, Leitelt Brothers, a foundry located in Chicago, used social media to showcase a new hands-free door handle it was tasked with creating by a Doctor at the University of Chicago.<\/p>\n\n\n\n

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While they have also included information on their website<\/a>, the post above was a fast and efficient way to get the word out about their ability to create a potentially lifesaving bracket for door handles.<\/p>\n\n\n\n

Other good ways of communicating time-sensitive information on your website include press releases, blog posts or a letter from the President (or another executive) of your company. These types of communication tactics are quick, but also produce reliable information that your customers will have trust in. <\/p>\n\n\n\n

Make sure your website allows for flexibility & expansion<\/strong><\/h3>\n\n\n\n

Having templates (text and graphics) prepared for announcing information can also expedite the process. This can be something as simple as a banner message added to the top of your website that is shown regardless of what page a user lands on (see examples below).<\/p>\n\n\n\n

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