{"id":8223,"date":"2021-05-26T07:01:41","date_gmt":"2021-05-26T13:01:41","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=8223"},"modified":"2021-05-26T11:01:31","modified_gmt":"2021-05-26T17:01:31","slug":"how-to-use-video-as-part-of-your-digital-strategy","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2021\/05\/how-to-use-video-as-part-of-your-digital-strategy\/","title":{"rendered":"How to Use Video as Part of Your Digital Marketing Strategy"},"content":{"rendered":"\n

Video is the fastest-growing form of online content as more people are using videos to find out the information they need throughout their buying process. In fact, 84% of people say that they\u2019ve been convinced to buy a product or service by watching a brand\u2019s video (Wyzowl, 2021<\/a>). <\/p>\n\n\n\n

Increase Your Visibility<\/strong> & Engagement<\/strong> <\/h3>\n\n\n\n

YouTube, the video hosting platform, is the world\u2019s second-largest search engine. Each video, channel, and playlist gives you optimization options for helping your audience find your videos. And YouTube even has its own analytics dashboard to help you track user engagement for the entire channel as well as for individual videos. <\/p>\n\n\n\n

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The YouTube Analytics dashboard can be found by going to YouTube Studio and clicking on Analytics. Reports like the one above can be found by clicking on an individual video then selecting the Analytics button.<\/sub><\/figcaption><\/figure><\/div>\n\n\n\n
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Bonus Tip:<\/strong> YouTube announced<\/a> that businesses with channels on their platform will be able to be customized with branding, new layout functionality, and other options. More updates are expected and with each new update, YouTube increases exposure for your company’s video content.<\/p>\n<\/div><\/div>\n\n\n\n

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Outside of showing up within YouTube’s search results, having videos can increase your chances of reaching the front page of search engine results too. \u00a0In fact, in a recent review of 1700+ organic keywords being tracked for TopSpot’s B2B and industrial Clients, we found that 50% of them include videos within the first page of the search landscape.<\/strong> Also, in a recent study conducted by MOZ of over 2 million search searches, YouTube was the most prominent video host displayed within the results.<\/p>\n\n\n\n

\"search<\/a>
Recent changes to the search landscape include an increasing presence of video and image content. This means more organic opportunities for your company.  <\/sub><\/figcaption><\/figure><\/div>\n\n\n\n

How to Use Video for Your Business<\/strong> <\/h3>\n\n\n\n

Video is merely another form of content and is easy to re-use and adapt for multiple purposes. For instance, if you create a demo video of your product, you would be able to place that video on a product page, use it on your social channels, include it in a customer testimonial, and even build a landing page for it that you can direct your paid search ads toward.  <\/p>\n\n\n\n