{"id":8315,"date":"2020-07-23T13:15:45","date_gmt":"2020-07-23T19:15:45","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=8315"},"modified":"2021-04-15T12:19:03","modified_gmt":"2021-04-15T18:19:03","slug":"considerations-for-an-e-commerce-website","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2020\/07\/considerations-for-an-e-commerce-website\/","title":{"rendered":"Considerations for an E-Commerce Website"},"content":{"rendered":"\n<p>Now, more than ever, your potential customers are turning to the internet to find what they&#8217;re looking for. In fact, according to a <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/survey-us-b2b-decision-maker-response-to-covid-19-crisis\" target=\"_blank\" rel=\"noreferrer noopener\">recent study<\/a> conducted by global research company, McKinsey &amp; Company, <strong>B2B e-commerce revenue is up by nearly 30% in the US since March<\/strong>. As e-commerce is becoming more and more common for industrial and <a href=\"https:\/\/www.topspot.com\/b2b\/\">B2B companies<\/a>, it&#8217;s important to understand how it can be utilized. This can include offering online quotes for custom or stock products through an <a href=\"https:\/\/www.topspot.com\/catalog-websites\/\">online quote cart<\/a>, in addition to the online sales process itself.<\/p>\n\n\n\n<p>If you are considering transitioning to an <a href=\"https:\/\/www.topspot.com\/ecommerce-website-development\/\">e-commerce website<\/a>, knowing where to start can seem daunting. That\u2019s why we have outlined several points for your consideration as you think about making the switch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-consider-before-getting-started-with-ecommerce\">What to Consider Before Getting Started with eCommerce<\/h2>\n\n\n\n<p>Adding any e-commerce element to your sales process can be a big step as this also typically means undertaking the process of building an all-new website. To ensure a seamless <a href=\"https:\/\/www.topspot.com\/website-design-and-development\/\">web design and development<\/a> process from day 1, there are several questions that you will want to have answered before moving forward.<\/p>\n\n\n\n<p><strong>For instance, you should consider your main objectives: What are you wanting to do for your website? <\/strong><\/p>\n\n\n\n<ul><li>Increase overall sales? <\/li><li>Create a more customer-friendly website? <\/li><li>Promote specific brands, products, or services? <\/li><li>Have more flexibility with your website&#8217;s <a href=\"https:\/\/www.topspot.com\/content-management-systems\/\">content management system<\/a>?<\/li><\/ul>\n\n\n\n<p><strong>Determining your short and long-term business goals will help you decide what type of transactions you want to include on your website. <\/strong><\/p>\n\n\n\n<ul><li>Will you offer custom quotes? <\/li><li>Will you manage your inventory online? <\/li><li>What size orders can you handle?<\/li><\/ul>\n\n\n\n<p><strong>And most importantly, you will need to consider the logistical questions that come from adding a new element to the sales process. Questions such as: <\/strong><\/p>\n\n\n\n<ul><li>Who will manage the website data? <\/li><li>How will online sales be processed internally? <\/li><li>Will shipping or taxes be handled through e-commerce solution or would a quote cart where payments are handled later make more sense for our business structure?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.topspot.com\/assets\/files\/digitalguides\/Are-You-Ready-For-Ecommerce-Checklist.pdf\" style=\"background:linear-gradient(135deg,rgb(0,136,204) 0%,rgba(0,136,204,0.81) 100%)\" target=\"_blank\" rel=\"noreferrer noopener\">Download our e-commerce checklist to help answer these questions!<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-it-s-more-than-a-website-it-s-a-strategy\">It\u2019s More Than a Website \u2013 It\u2019s a Strategy<\/h3>\n\n\n\n<p>An e-commerce website is an integrated strategy of <a href=\"https:\/\/www.topspot.com\/search-engine-optimization\/\">SEO<\/a>, paid search, personalized customer experiences, and education. This means improving the quality of the content on your website to include specifications and details about your products and services. Optimizing your site so these pages can be found by the search engines is a part of this. Creating <a href=\"https:\/\/www.topspot.com\/pay-per-click-approach\/\">paid search<\/a> campaigns that drive leads towards specific products and services can help boost conversion rates. And by providing the information your customers are looking for, you are addressing their needs at every stage of the relationship.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background has-small-font-size\"><strong>eCommerce Tip:<\/strong> When preparing for online sales, don&#8217;t forget to set up a merchant center account through Google. More shopping ads are showing up in the search landscape, especially since Google announced the availability of <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/merchants\/answer\/9838672\" target=\"_blank\">free product listings<\/a> for e-commerce companies. Though originally intended as part of their COVID-19 assistance, these free ads will likely continue. Even if they do not, it&#8217;s worth including Google shopping your marketing strategy.<\/p>\n\n\n\n<p>Beyond the possibilities of increased sales, there are also other ways e-commerce capabilities can benefit your business. The addition of an online sales process can make your workflows more efficient. This efficiency would impact the customer experience at touchpoints throughout your sales funnel. It can also provide more and better data for every stage of the sale.  <strong><span style=\"color:#0088cc\" class=\"has-inline-color\">We&#8217;ll be digging into the benefits of an ecommerce website in a future blog post, so stay tuned for more on this topic!<\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-this-mean-for-me\">What Does This Mean for Me?<\/h3>\n\n\n\n<p>Whether you have been considering making the change to an e-commerce site or you are simply looking for new ways to expand your business, this is a great time to start planning. E-commerce capabilities can provide you, and your customers, with more options and opportunities. Though it can require a good deal of preparation and planning, the benefits can be worth it if done right.<\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"h-would-you-like-to-receive-more-information-like-this-sent-directly-to-your-inbox\">Would you like to receive more information like this, sent directly to your inbox?<\/h4>\n\n\n\n<h1 class=\"has-text-align-center wp-block-heading\" id=\"h-sign-up-for-our-newsletter\">Sign up for our newsletter<\/h1>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10597-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/8315#wpcf7-f10597-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"10597\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.7\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10597-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"forms\" style=\"margin-left: -15px\">\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Website Form Submission\" type=\"hidden\" name=\"cf_lead_event\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Prospect\" type=\"hidden\" name=\"cf_account_status\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Newsletter (Only)\" type=\"hidden\" name=\"cf_web_form_type\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"5;2;1;3;4\" type=\"hidden\" name=\"subscription_types\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"cf_date_lead_received\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"1\" type=\"hidden\" name=\"subscription_status\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"external_id\" \/>\n\t<fieldset>\n\t\t<p><span id=\"wpcf7-6ab6273448b61-wrapper\" class=\"wpcf7-form-control-wrap website-wrap\" ><label for=\"wpcf7-6ab6273448b61-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-6ab6273448b61-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"website\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n\t\t<\/p>\n\t\t<div class=\"input-group col-md-6 col-sm-6 col-xs-12\">\n\t\t\t<p><label for=\"your-name\">Your Name<span class=\"req\">*<\/span><\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"input-group col-md-6 col-sm-6 col-xs-12\">\n\t\t\t<p><label for=\"your-email\">Your Email <span class=\"req\">*<\/span><\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"input-group col-md-12 col-sm-12 col-xs-12\">\n\t\t\t<p><label for=\"your-company\">Your Company<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><input type=\"submit\" value=\"submit\" class=\"wpcf7-form-control wpcf7-submit submit blue-btn btn\" aria-invalid=\"false\" \/>\n\t\t<\/p>\n\t<\/fieldset>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"95\"\/><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"E-commerce is becoming increasingly common for industrial and B2B companies. Are you ready?","protected":false},"author":54,"featured_media":8333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1221,1222,7],"tags":[],"coauthors":[1248],"acf":[],"cp_meta_data":{"_edit_lock":["1618510743:31"],"_edit_last":["31"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_primary_category":["7"],"_yoast_wpseo_metadesc":["Considering transitioning to e-commerce? 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