{"id":843,"date":"2017-11-02T06:00:00","date_gmt":"2017-11-02T12:00:00","guid":{"rendered":"https:\/\/www.topspotims.com\/blog\/?p=843"},"modified":"2019-11-05T11:53:52","modified_gmt":"2019-11-05T17:53:52","slug":"manufacturers-need-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2017\/11\/manufacturers-need-digital-marketing\/","title":{"rendered":"Why Do Manufacturers Need Digital Marketing?"},"content":{"rendered":"

Digital Marketing for Manufacturers is More Important Than Ever.<\/p>\n

The landscape for lead generation changes each day, and it\u2019s predominately occurring on digital platforms. Based on our research, 90% of B2B customers use the internet to find a potential supplier<\/strong>. We aren\u2019t only talking about consumers looking to purchase items online either- we surveyed 135 of our industrial B2B clients to find out more about their search behavior when looking for a new supplier or vendor.<\/p>\n

The findings are clear:\u00a0We are in the age of assistance and those that make choices easier for us (think Uber or Amazon) are typically the ones that win our business in the end.\u00a0Manufacturers need websites that adapt to different screen sizes, anticipate user questions and are easy to navigate. Especially with a growing millennial workforce that is accustomed to conducting business online. By 2018, 1 in every 3 working adults will be a millennial. By the year 2025, they will become 75% of the workforce. Is your digital strategy\u00a0catching their attention and meeting their needs?<\/p>\n

So, what do I need to do to be found online?<\/h2>\n

Keep Mobile In Mind<\/h3>\n

Mobile traffic in the industrial space is continuing to increase. In fact, we are seeing anywhere from 20-60% of searches in industrial markets being performed on mobile devices<\/strong>. This includes smartphone and tablets, which are becoming increasingly popular within the workplace, especially for engineers that are on the move within their plant or facility. In fact, 80% of our customers surveyed think it\u2019s important that a website is mobile friendly. <\/strong>So, if your website isn\u2019t mobile friendly, it is time to consider a responsive website.<\/a><\/p>\n

Provide Engaging Content<\/h3>\n

Users searching for a manufacturer need to know that the vendor they choose can meet all their needs. Anticipating users\u2019 questions about your capabilities is one of the easiest ways you can educate potential customers looking for your services. In fact, 82% of customers surveyed agree that technical information is important to them and their decision-making process<\/strong>. Testimonials, contact information, as well as video content, case studies, and blog posts are also great ways to showcase your capabilities and help users make informed decisions when reaching out for quotes.\u00a0Can your business offering, or content disrupt your industry?<\/p>\n

Build Your Reputation<\/h3>\n

There\u2019s a lot of competition out there, and online search has allowed users to find and contact companies they may not have been able to previously. In addition to the content on your website, customers look for additional information about your business, such as reviews on third party websites. Users want a trusted source; that is why 77% of our customers find online reviews important when choosing a vendor. \u00a0<\/strong><\/p>\n

Show Up<\/h3>\n

So, maybe you meet all the above requirements: a responsive website, useful content, online reviews in places like Google My Business, but it all doesn\u2019t add up to much if users can\u2019t find you. This is where having a strong presence on the search results (SEO<\/a> and Paid Search Marketing<\/a>) comes in. These digital strategies work hand in hand ensure that your website appears when a user searches for your products or services. In fact, we found that\u00a088% of users surveyed said that they are more likely to click on a website that appears on page 1 of Google more than once.\u00a0<\/strong>An integrated online approach<\/a> can be just what you need to help your business succeed online.<\/p>\n

Don’t Forget the Customer Experience<\/h3>\n

Making sure that you provide the same great experience in your offline interactions as you are with your web presence is crucial when attracting potential customers, and keeping current ones.\u00a0In many industries, customer service is one of the few differentiators between competitors, and based on our findings, it is one of the most important too<\/a>. 79% of those surveyed agreed that customer service is very important when selecting a new supplier<\/strong>, and you’re not the only one they’re contacting. 59% of those respondents\u00a0also stated that they typically request quotes from 3-5 vendors for one business purchase.\u00a0<\/strong>Providing a great customer experience is\u00a0one of the easiest ways to set your company apart from the competition and maintain a great reputation.<\/p>\n

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The below infographic outlines this information and more, putting everything you need to know about digital marketing for manufacturing<\/a> in one spot.<\/h4>\n

To get started on your own digital marketing strategy, contact us<\/a> or view all of our services<\/a>.<\/p>\n\n\n

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DOWNLOAD INFOGRAPHIC<\/a><\/p><\/p>\n\n\n\n