{"id":8779,"date":"2020-09-14T07:58:41","date_gmt":"2020-09-14T13:58:41","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=8779"},"modified":"2020-10-23T15:27:43","modified_gmt":"2020-10-23T21:27:43","slug":"employee-spotlight-alex-sisavath","status":"publish","type":"post","link":"https:\/\/www.topspotims.com\/blog\/2020\/09\/employee-spotlight-alex-sisavath\/","title":{"rendered":"TopSpot Team Member Spotlight: Alex Sisavath"},"content":{"rendered":"\n

At TopSpot, we appreciate our Team Members and recognize their unique attributes. Each month, we showcase some of the great people we get to work with every day. Today, we are shining the Spotlight on Alex Sisavath. Learn more about this young woman with a long history of working in manufacturing and helping people.<\/p>\n\n\n\n

Meet Alex Sisavath, Analytics Specialist<\/h2>\n\n\n\n

How long have you been at TopSpot and what do you do here?<\/h3>\n\n\n\n

I\u2019ve been at TopSpot for one and a half years as a Web Analytics Specialist. Our Team is responsible for all tracking implementation on clients’ websites as well as maintenance and support for analytics software.<\/p>\n\n\n\n

What is interesting about your job that other people may not realize?<\/strong><\/h3>\n\n\n\n
\"Alex<\/figure><\/div>\n\n\n\n

Web analytics<\/a> is a niche subject and the technology is constantly changing or improving. We keep an eye on the latest trends and developments, which means there\u2019s always something new to learn or a new challenge to face. What makes it exciting is that almost anything web-related can be tracked, and this, in particular, requires some serious attention to detail. We zero in on the smallest of link\/button clicks to help analyze what makes a customer get in touch with a business or what influenced their purchase on a website. Clients or marketing teammates will come up with an idea and ask us, \u201cIs this possible to track?\u201d so we figure it out and do our best to make it happen.<\/p>\n\n\n\n

Of the TopSpot Core Values, which one do you identify with most?<\/strong><\/h3>\n\n\n\n

I very much identify with our Core Value of \u201cPeople First.\u201d A big motivation for me is simply that our marketing team and clients rely on us for assistance, guidance, and solutions. I strive to help out as much as I can, and if I can complete a task quickly and efficiently, then I think that our teammates will maybe have a more successful day and our clients\u2019 businesses will prosper.<\/p>\n\n\n\n

A big motivation for me is simply that our marketing team and clients rely on us for assistance, guidance, and solutions.<\/p><\/blockquote><\/figure>\n\n\n\n

What have you learned at TopSpot that you might not have learned anywhere else?<\/strong><\/h3>\n\n\n\n

If not for my role at TopSpot, I may have never gained so much insight into how web analytics actually works or how it\u2019s used in real-world digital marketing. Everyone has an obscure view of data mining or a little bit of an idea of how we\u2019re being tracked online. Now, I have an in-depth understanding of the kinds of tools out there and how they\u2019re implemented. Technology is also finicky so having a set of tracking tools is better than relying on one alone. I learned that there\u2019s software for tracking customer phone calls<\/a>, recording website visitor heatmaps<\/a>, creating dynamic analytics reports<\/a>, and capturing form submissions<\/a>, like with our own LOOP Analytics software. The latter has been so helpful for when I’m troubleshooting potential issues or performing an audit and need to cross-reference lead\/conversion data. <\/p>\n\n\n\n

Also, as someone in a technical field, I always want the chance to grow my programming skills. I came in with general HTML\/CSS knowledge, but at TopSpot, I have the opportunity to work with more JavaScript\/jQuery, which is the language responsible for a lot of the fun and dynamic elements of a website.<\/p>\n\n\n\n

What is something interesting about you that others might not know?<\/strong><\/h3>\n\n\n\n

My first job out of high school was at an electronics manufacturing company working in assembly lines or data entry\/material handling. We assembled computer parts like hard drives, servers, Cisco office phones, and conference monitors, and I actually enjoyed working with my hands. It was tough working long hours and going to school at the same time, but I remember it fondly. I met so many great people of all ages and backgrounds, and it\u2019s an experience that helped shape the person I am today. <\/p>\n\n\n\n