We\u2019ve all been there at some point where we type something into Google and realize that the results aren’t quite what we were looking for. Instead of clicking through to page 2 or 3, we refine or change our search to get more relevant results.<\/p>\n
To help users refine their searches, Google is now testing detailed search refinements<\/a> by brand, material, and type directly from search results. With July 4th coming up, here\u2019s what that looks like for a search for \u201cgrills.\u201d<\/p>\n Reviewing searches by brand, material, and type, just like Google’s detailed search refinements do, is common practice for us at TopSpot. After a decade of studying behavioral data from search queries conducted on search engines, through site search data and analyzing heatmap data<\/a>, we created The B-SMART\u00ae Method<\/a>\u00a0to provide marketers and business owners a structure on how to target their specific audience.<\/p>\n At our core, we feel that the search defines the user. For example, a search that includes things like brand and type (like \u201cWeber Genesis gas grill\u201d) can tell us much more about a user\u2019s needs and where they are in the decision-making process than a broad search (like \u201cgrills\u201d). Based on Google\u2019s testing, refinements by B-SMART\u00ae elements helps them provide better results for their users.<\/p>\n The B-SMART\u00ae Method<\/a> is the product of studying data from our clients for nearly 15 years and serves as the foundation for our digital strategies \u2013 from site architecture to keyword research to content strategy.<\/p>\n \u00a0<\/p>\n\n\n
<\/a><\/p>\n![\"Refine](\"\/assets\/images\/blog\/2017\/june\/refine-by-brand.jpg\")
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<\/p>\nWant to know more about how The B-SMART\u00ae Method can help your online strategy?<\/h3>\n\n\n\n