Content Grouping is an optional feature that allows you to view your website pages in different groups that are determined by you. This can be helpful when your website has different content types (informational blog posts versus transactional landing pages), product categories (high-value equipment versus replacement parts), etc. By setting up Content Groups, you will gain the ability to view and access trends based on information that is useful to you.<\/p>\n\n\n\n
One reason it’s a good idea to use the Content Grouping function in Google Analytics<\/a> is that it allows you to organize your data in ways that are relevant to you. This can benefit your search engine optimization (SEO)<\/a> options. You can compare sections of your website to one another, look at product pages versus service pages, see what content is the most frequently visited, and more. This can be especially useful for e-commerce companies<\/a> who want to see the trends in their product sales.<\/p>\n\n\n\n Once the Content Groups are set up, it’s easy to compare the metrics of those groupings and even drill down to the individual pages that are being tracked. (Content Groupings do not track historical data and will only include data from the start date of creation.) For instance, if you wanted to compare the bounce rates<\/a> of your pages, Content Grouping would allow you to do by the types of pages, giving you a more accurate view of the way your website is performing. (To learn more, check out our blog post, Key Considerations When Looking at Bounce Rate<\/a>.)<\/p>\n\n\n\n If you are familiar with Google Analytics, this might sound a lot like the Content Drilldown report. However, the information contained in the Content Drilldown report is very broad and doesn’t include any ranking factors. By using the Content Grouping function, you will be able to see more information about the traffic coming to your site including how much of that traffic is converting into leads.<\/p>\n\n\n\n There are three main ways to set up your Content Groups. The first is to add tracking code to all the relevant pages you want to track. The second is to extract the data based on your website structure. The easiest way to set up your Content Groupings, however, is the third method, which involves setting up rule sets. To learn more about how to set up Content Groupings, watch our tutorial below.<\/p>\n\n\n\nSetting up Content Groups<\/h3>\n\n\n\n