While it is called many things, (SEM, Search Engine Marketing, Paid Search, PPC) Pay Per Click Advertising is one thing for sure - a great way to get in front of potential customers who may not have otherwise found you.
As both a Premier Google Partner and a Bing Ads Elite SMB Partner, our agency is based in Houston, TX, but helps companies of all sizes nationwide to evolve their business. We specialize in PPC for industrial and B2B companies.
Did you know that 15% of Google searches that occur on a daily basis are completely unique? (Source: Google) This means that 10 different people looking for the same product could all search for it using different keyword variations. With Pay Per Click (PPC) advertising, you have the flexibility to target a larger number of keyword variations while sticking to a set budget, so you can be in front of those unique searches that others may not be targeting!
With Pay Per Click, we can tailor your campaigns to what makes sense for you and your business goals. A few of these customizations include:
Already have a paid search program, but aren’t sure if it is customized to meet your business goals?
“I have been very impressed with Topspot's performance with our PPC advertising campaign. They always look for ways to improve the quality of leads that our campaign is attracting."
Large Enterprise, Chemical Industry
Our paid search services are more than getting your ads on Google AdWords, Bing/Yahoo/AOL, LinkedIn, Facebook and/or Instagram. We tailor and execute a strategy to support your business goals and provide you with ongoing feedback on how the program is working.
The in-depth analytics tracking installation that is included in our set-up process allows us to monitor and adjust your program based on data we see while also reporting to you on our progress and checking things on your end. We know that marketing isn't the end all be all, so when we get feedback on the quality of leads into the business, we can then fine tune the program even further.
We have been working with Google AdWords since 2003 and are Premier Google Partners. Our PPC team uses the latest and most advanced tools and features of AdWords.
Bing, Yahoo, and AOL are important search engines that should be factored into any PPC strategy.
Another way to ensure your paid listings resonate with your visitors is to target geographic location with local pay per click ads. Even if your company services nationwide, you can still benefit from geographically targeted PPC ads.
Ever find an ad "following" you around the internet? Creepy? Sure. Effective way to drive sales? Most definitely.
Product Listing Ads are a fantastic option for online merchants as they are featured prominently in the search engine result page with an image, price and more.
Reach your customers where they are with Mobile Pay-Per-Click services. We can develop PPC campaigns with mobile in mind.
At TopSpot, we have a very thorough process when it comes to setting up a new PPC program. Our in-depth setup process allows for both a competitive presence and the flexibility to make adjustments once your program is live. And the best part? We do all the legwork!
After our initial kick off meeting where we get to know you and your business, we will craft a keyword strategy around your unique business goals using our B-SMART Method®. This methodology allows us to hone in on the audience that’s serious about doing business with you based on how they are searching for your products and services and limit any wasted ad spend.
For paid search specifically, this approach allows us to target users at any point in their buying cycle and tailor ads to their specific situation. For example, if a user searches for “aerospace high temp plastic”, we can display an ad that discusses aerospace applications, temperature ranges or types of plastics used in high temperature environments. By crafting a paid search program that speaks directly to your target audience, we drive more high quality users your way.
Want to dip your toes in the water and test out pay per click services, but aren't sure you're ready to jump into the whole world of integrated digital marketing? Not a problem! Paid search management is available as a both a stand-alone service or as part of an integrated strategy, that includes Search Engine Optimization and Conversion Improvement services at a monthly budget you feel comfortable with.
Are you in the Houston area and interested in meeting with us? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.