Why Use a Paid Search Agency?
Pay-Per-Click Advertising (NOUN)
1. Also known as PPC, Paid Search, SEM, or Search Engine Marketing
Our paid search services are more than getting your ads online. We tailor and execute a strategy to support your business goals and provide you with ongoing feedback on how the program is working.
Serving Businesses Nationwide
TopSpot is a Premier Google Partner and a Microsoft Ads Select SMB Partner. We are a Houston B2B PPC Company, but work with companies nationwide to help them get the right leads for their business through online marketing.
Targeted, flexible campaign management
Did you know that 15% of Google searches that occur on a daily basis are completely unique? (Source: Google) This means that 10 different people looking for the same product could all search for it using different keyword variations. With Pay-Per-Click Advertising, you have the flexibility to target a larger number of keyword variations while sticking to a set budget, so you can be in front of specific searches that your competitors may not be aware of. Our PPC management services can also help you stay ahead of the competition by evolving with the latest search trends like optimizing ads for voice search phrases that can enhance your consumer reach to users who are using mobile voice assistants or smart speakers such as a Google Home or Amazon Echo.
Whether you are an industrial or B2B company, an e-commerce store or a local business, our goal is to drive those decision-makers to your website and help you convert them into customers through PPC management services.
I have been very impressed with TopSpot's performance with our PPC advertising campaign. They always look for ways to improve the quality of leads that our campaign is attracting.
Marketing Professional Chemical Industry
TopSpot has been our partner since 2015 and they take care of our PPC Ads. Thanks to their good work we have seen an increase in the quality and quantity of our contacts. Their regular monthly reports help us to stay informed of the trends in our market niche. We are very thankful also to the TopSpot team that we work with. They are always helpful and available to answer all our questions.
Marketing Professional Electronics Industry, Houston, TX
TopSpot has helped us build our pay per click ads from the ground up. We get a lot of direct and organic search traffic, but paid search is still a significant part of our online traffic. TopSpot has helped us leverage this channel to find a number of opportunities, leads, and new customers.
Marketing Professional Small Business, Houston, TX
Not your average Paid Search Agency
At TopSpot, we have a very thorough process when it comes to setting up a new PPC program.
Our in-depth B2B PPC company setup process allows for both a competitive presence and the flexibility to make adjustments once your program is live.
And the best part? We do all the legwork!
We take our PPC management on-boarding very seriously and not only will you have a dedicated Account Manager, you'll have direct access to an On-boarding Manager and Executive Liaison (President or VP).
Our in-depth B2B ppc company setup process, focus on customer service and transparent reporting practices are a few of the reasons we are included in the Premier Google Partner & Microsoft Ads Select SMB Partner Programs.
The in-depth analytics tracking installation that is included in our set-up process allows us to monitor and adjust your program based on data we see while also reporting to you on our progress and checking things on your end. We know that marketing isn't the end all be all, so when we get feedback on the quality of leads into the business, we can then fine-tune the PPC management even further.
Based on your business goals, your in-depth set up would include:
- Mobile & Desktop specific strategies
- Budget spend tiered towards high-priority products or services.
- Customized, unlimited keyword phrases to target qualified leads.
- Tightly themed ad groups for ad text flexibility.
- A variety of ad extensions that entice buyers to click through to your site.
- The ability to customize your level of competitiveness against competing ads based on time of day, location and device.
- Campaigns targeted towards specific geographic locations- anything from zip code targeting to having international exposure.
- Nationwide campaigns targeting important products & services.
- Ads displayed only during the days of week and times of day that your audience is searching.
- Wide range of ad types and platforms including image, video, text, display, search, voice, social, etc.
- Updates to advertising platforms to stay on top of the latest search trends such as voice search phrases beginning with “OK Google” and “Hey Siri”.
Human Crafted PPC Management
After our initial kick-off meeting where we get to know you and your business, we will craft a keyword strategy around your unique business goals using our B-SMART Method®. This methodology allows us to hone in on the audience that’s serious about doing business with you based on how they are searching for your products and services and limit any wasted ad spend.
For paid search specifically, this approach allows us to target users at any point in their buying cycle and tailor ads to their specific situation. For example, if a user searches for “aerospace high temp plastic”, we can display an ad that discusses aerospace applications, temperature ranges or types of plastics used in high-temperature environments. By crafting a paid search program that speaks directly to your target audience, we drive more high-quality users your way.
Manufacturer Increases Sales By $1M After Moving Program To TopSpot
Prior to working with TopSpot, the manufacturing company's in-house PPC program converted 13% of their PPC leads into sales. Learn how our approach improved their PPC lead close rate and grew their paid search-driven revenue by nearly $1 million within the first year.View PPC Case Study
Impression Share: What is it? And why is it important?
Impression Share is a term often used when discussing pay-per-click advertising performance, but what does it really mean for you?View Blog Post
Interested but don't know where to start?
Want to dip your toes in the water and test out pay-per-click services with the right paid search agency, but aren't sure you're ready to jump into the whole world of integrated digital marketing? Not a problem! PPC management services are available as both a stand-alone service or as part of an integrated strategy, that includes Search Engine Optimization and Conversion Optimization services at a monthly budget you feel comfortable with.
Our B2B PPC company is based in Houston and works with all types of businesses throughout the U.S. Whether you are a manufacturer, a consumer brand or a local business, we promise to deliver great results.
Are you in the Houston area and interested in meeting with us? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.