Pay Per Click Advertising Services

What Our Clients Say

What Our Clients Say

I've been with TopSpot for 10+ years and have always been extremely satisfied with the level of service they provide and the results of their efforts."

Brad Pladson

Owner, Bison ProFab

Get in front of the right people.

Get in front of the right people.

Pay-Per-Click (PPC) is an immediate and effective way to drive targeted traffic to your website and a great way to get in front of people who may not have otherwise found you. In fact, we frequently see non-branded paid searches as one of the first interactions within the buying process, and when set up by people who understand your target audience, it is often times the last interaction as well!

Screenshot of a PPC AdWords campaign

TopSpot Facts

We take our on-boarding very seriously and not only will you have a dedicated Account Manager, you'll have direct access to an On-boarding Manager and Executive Liasion (President or VP).

Targeted programs, with endless flexibility!

One of the main reasons, our customers love PPC is the flexibility that comes with its programs. With Pay Per Click, we are able to tailor just about everything to what makes sense for you and your goals. A few of these customizations include:

  • Campaigns targeted towards specific geographic locations (from zip code targeting to the ability to create a custom radius)
  • Ads being shown only during the days of week and times of day that your audience is searching
  • Customized keyword phrases to target qualified leads
  • Effective ads & ad extensions that entice buyers to click through to your site
  • Budget spend tiered towards certain products or services vs. others
  • Wide range of ad types/platforms including image, video, text; display, search, social, etc.
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Not Your Average Setup

Not Your Average Setup

When setting up a new PPC program, we have a very thorough process. The in-depth setup process not only allows for a competitive presence, but allows for the flexibility to make adjustments once your program is live. And the best part? We do all the leg work!

The BSMART Method™
The BSMART Method™

We craft a strategy around your unique business goals by using our B-SMART Method™. The B-SMART Method™ allows you to target your specific audience and limit any wasted ad spend. For paid search specifically, this approach allows us to target users at any point in their buying cycle and tailor ads to their specific situation. If it's a user in need of aerospace high temp plastic, or I9 compliance software, we craft your keyword or remarketing strategy to provide verbiage that will speak to them.

PPC Services

PPC Services

Our paid search (PPC) offering is more than getting your ads on Google AdWords, Bing/Yahoo/AOL, LinkedIn and/or Facebook. Not only do we tailor and execute a strategy to aide your business goals, you get ongoing feedback on how the program is working. We monitor and adjust as we see needed on the metrics side, but you know that Marketing isn't the end all be all, so when we get feedback on the quality of leads into the business, it allows us to fine tune the program even further.

How To Get Started

How To Get Started

Want to dip your toes in the water and test out pay per click services, but aren't sure you're ready to jump into the whole world of search engine marketing? Not a problem! Paid search is available as a stand-alone service or part of an integrated strategy with a Customer Relationship Team at the monthly budget you feel comfortable with.

Regardless, we promise to deliver great results, and bring our full tool belt of knowledge to the table!

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Case Study

RTS Cutting Tools

Catalog Data Solution
Web Design
Web Development
Search Engine Optimization
Pay Per Click
Responsive
Business to Business

In its first seven months, conversions have increased 470% from 30 to 171. The website conversion rate has increased 67.25% from 1.41% to 2.35%. Traffic has increased 264.82% on mobile, 237.28% on desktop and 272.41% on tablets. Organic traffic has also increased 450%, from 589 sessions to 3,238 sessions.

Full Case Study

470% Increase

In Online Leads
30 Before
171 After

 

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