The B2B Landscape: Evolving Your Strategy for Online Success

May 18th, 2017   |   Pittsburgh Marriott North   |   Cranberry Township, PA 16066


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Date
May 18th, 2017
Time
11:30 AM – 2:30 PM
Location
Pittsburgh Marriott North
100 Cranberry Woods Drive
Cranberry Township, PA 16066
Hosted By
Google
TopSpot Internet Marketing
Admission
Free

B2B search habits are constantly evolving. Are your online strategies evolving with them?

Did you know that 89% of B2B researchers use the internet during their research process? Or that mobile searches now exceed desktop searches in 10 different countries, including the US? In the last few years, there have been some eye-opening shifts in the channels, devices and behavioral trends affecting B2B purchasing decisions.

That's why TopSpot Internet Marketing is teaming up with Google on May 18th to discuss the digital landscape and how B2B companies can stay ahead of the curve in 2017.

Event Schedule

11:30 AM – 12:00 PM
Network with peers while enjoying lunch
 
12:00 – 1:00 PM
Hear from Ariana Fahrney, a Strategic Partner Manager at Google, about the growing mobile trends among industrial advertisers and some helpful takeaways on how to succeed in today's digital world. 
 
1:00 – 2:30 PM
Join TopSpot President, David Underwood, as he reviews some of our own B2B success stories showing how small changes can lead to big results and learn about the user behaviors that are critical to your online success.
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What Past Attendees Are Saying

Featured Speakers

David Underwood

David Underwood, President & Co-Founder of TopSpot Internet Marketing

David's experience working in the B2B sector allowed him to evaluate inefficiencies within the search marketing industry and led him to co-found TopSpot Internet Marketing. His vision continues to inspire the company of over 85 team members while he oversees the business activity of the agency that has grown beyond 750 clients.

Ariana

Ariana Fahrney, Strategic Partner Manager at Google

Ariana Fahrney is a Strategic Partner Manager for Google's Marketing Solutions, where she works with trusted Google partners such as TopSpot to help small and medium business grow their business online. Based out of Google's Mountain View headquarters, she holds her MBA from Harvard Business School and BS from the University of Southern California. 

What Past Attendees Are Saying

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