“TopSpot has completely overhauled our marketing efforts for the better. We have seen such great results (impressions, engagements, etc) since we have implemented TopSpot’s PPC and SEO campaigns. Their customer service is excellent, and I know they are on top of my campaign even when I’m not looking at it. I trust TopSpot and know that investing our marketing dollars in TopSpot was one of the best decisions I’ve made for my company since I took this position almost five years ago."
Audrey Brewer Mosley
Marketing Manager, WEIMA America, Inc.
Search engine optimization (SEO) is the process of increasing organic visibility to relevant users through search engines. At TopSpot, our approach to SEO is all about quality — bringing relevant users to your website looking for your product or service to ultimately bring you quality leads. As a company who focuses on collaboration and education, it is our job to stay up-to-date on the latest search trends and updates to ensure that your website is performing at its best.
When your customers search in Google or Bing, do you show up? Do your competitors?
With over 200 ranking factors that determine organic results placement, there’s a lot to consider! This is where we come in. We partner with you to understand your business and your users to help you improve your reach in organic search engine results.
SEO is truly a long-term investment and one that has to be managed on an ongoing basis to maintain high rankings, stay ahead of the competition and accommodate new search engine algorithms. And when grown and maintained correctly over time, it can lead to new business. Our teams work with companies of all sizes and in a variety of industries to evaluate competition, new opportunities, and possible revenue streams. B2B is also our expertise - we understand manufacturing sales processes and the industrial space to make informed, effective recommendations for your site. Our B-SMART Method® gives us the tools to give your site all the information your potential customers are looking for.
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals we provide. In the ever-evolving world of search engine optimization, our philosophy is to be open, innovative, educated and perform exceptional work. While we are based in Houston, TX, we serve SEO clients across the country. And just because you’re located across the country doesn’t mean you won’t get some facetime with us. Our teammates regularly travel to clients for in-person strategy discussions.
We’ve gone as far as Belize for a meeting. That's over 1,700 miles from our Houston office!
(From Left to Right) Clients Laura, Wolfgang & Anoushka with TopSpot Team Members, Alexandra & Anne after a meeting in San Ignacio, Belize.
Our Customer Relationship Team that will support you not only includes an SEO, but also a Conversion Improvement Specialist, Team Lead & a Paid Search Specialist if you're doing PPC with us. This means that our approach on SEO is not siloed to just focus on rankings; we consider the entire search landscape and user experience when making recommendations. We use data based on user behavior and paid search traffic to make informed decisions that support your online strategy as a whole. We're an extension of your team and take that very seriously.
We like knowing where our money is going, and we appreciate accountability. We're sure you feel the same. That's why in addition to our in-depth reporting, we provide a detailed journal showing where every minute of your SEO hours are allocated. Doing so means that you know what our content, social media & other SEO strategies mean for your business. Detailed analytics give us the tools to measure results and make data-driven decisions for your site.
We work with you to generate unique, quality content that your users will find useful to help with customer retention and lead generation.
Does your business serve only one area? Our local SEO strategies help to drive traffic and sales in your area using local listings, schema markup and local link building.
Our team will work with you to decipher the right channels for your audience and develop a social strategy for Facebook, LinkedIn, Instagram – whatever makes sense for your business.
With a dedicated Team Lead, SEO, PPC & Conversion Improvement Specialist working towards your business goals, you will benefit from a fully integrated digital marketing strategy.
When you're ready to get started, you will first be introduced to your customer relationship team in our Houston office. After an introductory meeting and a preliminary website audit, we'll get started on setting the right foundation for meeting your business goals. If you'd like a preliminary audit of your website to help you determine whether or not our services would be helpful, we can start there too!
Are you in the Houston area and interested in meeting us? Call us to schedule a tour of our office right inside the Loop, near the Galleria. We are open Monday through Friday from 8:00 am to 6:00 pm CST.