Search engine optimization (SEO) is the process of increasing organic visibility to relevant users through search engines. At TopSpot, our approach to SEO is all about quality — bringing relevant users to your website looking for your product or service to ultimately bring you quality leads. As a company who focuses on collaboration and education, it is our job to stay up-to-date on the latest search trends and updates to ensure that your website is performing at its best.
When your customers search in Google or Bing, do you show up? Do your competitors?
With over 200 ranking factors that determine organic results placement, there’s a lot to consider! This is where we come in. We partner with you to understand your business and your users to help you improve your reach in organic search engine results.
SEO is truly a long-term investment and one that has to be managed on an ongoing basis to maintain high rankings, stay ahead of the competition and accommodate new search engine algorithms. And when grown and maintained correctly over time, it can lead to new business. Our teams work with companies of all sizes and in a variety of industries to evaluate competition, new opportunities, and possible revenue streams. B2B is also our expertise - we understand manufacturing sales processes and the industrial space to make informed, effective recommendations for your site. Our B-SMART Method® gives us the tools to give your site all the information your potential customers are looking for.
“TopSpot has completely overhauled our marketing efforts for the better. We have seen such great results (impressions, engagements, etc) since we have implemented TopSpot’s PPC and SEO campaigns. Their customer service is excellent, and I know they are on top of my campaign even when I’m not looking at it. I trust TopSpot and know that investing our marketing dollars in TopSpot was one of the best decisions I’ve made for my company since I took this position almost five years ago."
Audrey Brewer Mosley
Marketing Manager, WEIMA America, Inc.
We work with you to generate unique, quality content that your users will find useful to help with customer retention and lead generation.
Is local business your bread & butter? We work with SEO clients in Houston and around the country to drive local traffic and conversions with local strategies.
Our team will work with you to decipher the right channels for your audience and develop a social strategy for Facebook, LinkedIn, Instagram – whatever makes sense for your business.
Businesses partnering with TopSpot on an integrated digital strategy get a collaborative team working to achieve the site’s web presence goals.
Our approach to SEO and digital marketing overall is holistic and deliberate. We don’t do make changes for the sake of it – our strategic recommendations are backed by data and research. When we start an SEO program, we start with learning about your business: your highest value products, your most important services, your brand, messaging, and more. Once we understand your business and goals, we begin keyword research based on your content, searcher intent, search volume, paid search data (if available) and competitive analysis.
Once we have your feedback on the keyword list, we optimize on page elements such as page titles, headings, and meta descriptions to align with our keyword targeting- but this is just the beginning. Based on the data we gather and the monthly results we discuss with you, we build a long-term SEO strategy that goes beyond the basics to include content development, backlink building, conversion improvement, technical optimizations, and improved overall user experience that aligns with your other online and offline marketing efforts.
From day one, our practices have centered on addressing some of the biggest issues in our industry (transparency, accountability, consistency and delivering results) and how we could correct them. This focus has sculpted our teams, our process, our reporting and our relationships with our clients, allowing us to maintain one of the highest retention rates in the industry.
That's why in addition to our in-depth reporting, we provide a detailed journal showing where every minute of your SEO hours are allocated. Doing so means that you know what our content updates, social media strategies & other SEO tactics mean for your business. Detailed analytics give us the tools to measure results and make data-driven decisions for your site.
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals we provide. In the ever-evolving world of search engine optimization, our philosophy is to be open, innovative, educated and perform exceptional work. We're more than your SEO company- we're your digital marketing partner.
While we are based in Houston, TX, we serve SEO clients across the country. And just because you’re located across the country doesn’t mean you won’t get some facetime with us. Our teammates regularly travel to clients for in-person strategy discussions.
If fact, we have gone as far as Belize for a meeting - over 1,700 miles from our Houston office!
We're an extension of your team and take that very seriously.
Our Customer Relationship Team that will support you not only includes an SEO, but also a Conversion Improvement Specialist, Team Lead & a Paid Search Specialist if you're doing PPC with us. This means that our approach to SEO is not siloed to just focus on rankings; we consider the entire search landscape and user experience when making recommendations. We incorporate user behavior and paid search data into our analysis to make informed decisions that support your online strategy as a whole.
When you're ready to get started, you will first be introduced to your customer relationship team in our Houston office. After an introductory meeting and a preliminary website audit, we'll get started on setting the right foundation for meeting your business goals. If you'd like a preliminary audit of your website to help you determine whether or not our services would be helpful, we can start there too!
Are you in the Houston area and interested in meeting us? Call us to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.