SEM Specialist

The Role

At TopSpot, we surround ourselves by individuals that will complement not only our team, but our clients' companies. Setting an example daily, taking a humble approach and building long term relationships is who we are. We love this industry and what we do.

As a SEM Specialist, you’re looking to develop your career in internet marketing or expand on your digital marketing experience. You are reliable, detail-oriented and love to learn new things.

Successful PPC [SEM] account managers are organized, social individuals who understand the major impact that well-optimized pay-per-click campaigns have on businesses across the country. We get excited about analyzing data trends and recommending new ideas, always making sure they align with our clients’ business goals.

Lauren Davis

Senior PPC Account Manager

TopSpotter Since 2011

Apply Now

Here are a few things you’ll be doing as a SEM Specialist

  • Developing and managing paid search and SEM strategies for new and existing clients that drive relevant website traffic, leads and meet business goals
  • Creating paid search strategies for multiple clients that align with their business goals
  • Performing keyword research and competitive analysis to make recommendations and improvements to paid search programs in Google AdWords and Bing Ad Center
  • Creating social ad campaigns through Facebook, LinkedIn, Twitter, Pinterest, Instagram as well Shopping Ads through Google and Bing
  • Measuring results of your SEM strategies with tools like Google Analytics
  • Monitoring and reporting on performance of paid search programs and other trends to our clients through email, phone calls and in-person meetings
  • Thinking creatively with your team to come up with new paid search strategies that are aligned with your client’s business goals

A little about you that makes you a great candidate

  • You have a college degree or relevant work experience
  • You have experience in paid search, search engine marketing or are interested in digital advertising
  • You know how to communicate effectively whether it’s in an email or giving a presentation
  • You are awesome with Excel and other Microsoft Office programs
  • You have customer service experience and/or you understand that communication is vital to managing client relationships
  • You never stop learning. The online marketing world moves fast so you’ll need to keep up with industry blogs and trends and be open to sharing your insights
  • You approach your work in an organized manner and with a sense of urgency to get things done

Not required, but awesome if you have:

  • Google Analytics experience and/or certification
  • Google AdWords experience and/or certification
  • Bing Ads experience and/or certification
  • Previous internship or work experience at a digital agency

TopSpot's Core Values

At TopSpot we surround ourselves by individuals that will complement not only our team, but our clients' companies. Setting an example daily, taking a humble approach and building long term relationships is who we are. We love this industry and what we do. We know if we don't see this in our work, they won't realize they're working with a team that is genuinely interested in succeeding and helping them succeed.

Great Attitude

We will always hire the person who is the right fit for our team, who will have a positive impact on our culture.

Growth

Growth is not just revenue. It is in our processes, our approach, our mindset and in our people.

Build Relationships

Relationships are and will continue to be the foundation for our company.

Have Confidence with Humility

It is important to be confident, but more important not to be arrogant.

People First

Our people are what sets us apart. The decisions we make in sales, processes, hiring, and our future will impact our team & clients.

Lead By Example

Strive each day to make yourself and people around you better by leading by example.

Always Do The Right Thing

We will always treat our customers and our team members with respect.