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Google AdWords Premier SMB Partner

In 2011, Google introduced a new program called the Google AdWords Premier SMB Partnership. This is an exclusive program and at launch was limited to only 16 companies in the U.S. TopSpot was hand-picked as one of these select companies upon introduction of the program. Becoming a partner was not easy. Google was looking for companies who can represent the Google brand and can deliver service and results to their advertisers.

About the Google AdWords Premier SMB Partner Program

The Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.

Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions.

"We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like TopSpot," says Ben Wood, head of Google’s Americas channel sales partnerships. "Small- and medium-sized businesses will not only benefit from TopSpot’s in-depth training, but from their years of experience in the local market."

Formerly, TopSpot was part of the Google AdWords Reseller program. All PPC Account Managers must also be Google AdWords Certified.

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