Pay Per Click Management
Want to get what you pay for? Nothing beats a well-done pay per click campaign.
Pay per click marketing is also known as PPC, paid search marketing, cost per click (CPC), paid listings, and sponsored links. Pay per click marketing is results-based marketing at its finest – you pay only when people look at your information.
At TopSpot, our Web marketing team develops effective PPC campaigns that integrate our clients’ business and online marketing goals, offering:
- Unparalleled exposure – placement on the first page of search results
- Targeted advertising – keywords and keyword phrases bring pre-qualified users to your site
- Immediate results – PPC listings go into effect immediately
- Flexibility – sponsored link advertising can be tweaked anytime during the program
- Cost-effectiveness – you pay only when a user visits your site via a sponsored link
- As one of the first 100 companies to become Google Adwords Certified, we have refined our setup and monthly management processes to maximize each customer’s ppc investment.
Companies bid on keywords and keyword phrases that people might use when searching for products and services online. Those companies then show up as “sponsored links,” and they only pay when people click on their link.
It a simple concept, but like many things in the online world, it’s a tangled Web. Google and other search engines don’t always give the best placement to the company that bids the most. Instead they look at other factors, including the number of times the ad is clicked on and the overall quality of the company’s landing page.
That means it’s critical that PPC campaigns are carried out by companies that know what the search engines are looking for and how to maximize the value of a paid search campaign.
