Local Digital Marketing: 10 Steps to Grow Your Business Online

February 21st, 2018   |   Live Webinar   |   10 am PST | 12 pm CST


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Date
February 21st, 2017
Time
10am PST | 12pm CST
Duration
1 Hour
Hosted By
Google
TopSpot Internet Marketing
Contact Us
866-952-7200

Stay on top of the local search landscape

Did you know that the U.S. alone has 179 million smartphone users? Or that nearly two-thirds of those smartphone users are more likely to purchase from companies whose mobile websites customize information to their location? Online searches with local intent are continuing to increase along with the expectations of the users doing those searches. That's why TopSpot Internet Marketing is teaming up with Google to host a live webinar on February 21st to discuss how companies of all shapes and sizes can utilize local search strategies to gain new business.

Hear from Ariana Fahrney, a Strategic Partner Manager at Google, about the growing local trends among B2B and B2C businesses and some helpful takeaways on how to succeed in today's ever-changing search landscape. Then, learn how businesses of all sizes (international to small businesses) should be utilizing local search strategies to grow their online presence from TopSpot Client Strategies Manager, Josh Blankenship. We'll close out the webinar with a live Q&A with Google. Submit your questions when you register for a chance to have them answered during the live webinar!

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Meet The Speakers

Ariana

Ariana Fahrney, Strategic Partner Manager at Google

Ariana Fahrney is a Strategic Partner Manager for Google's Marketing Solutions, where she works with trusted Google partners such as TopSpot to help small and medium business grow their business online. Based out of Google's Mountain View headquarters, she holds her MBA from Harvard Business School and BS from the University of Southern California. 

Roy Barnes

Josh Blankenship, Client Strategies Manager

With a background in SEO, Josh currently leads our nine client relationship teams responsible for the on-going internet marketing efforts of over 800 clients. This diverse client base ranges from small, family-owned B2C businesses to large, publically-traded B2B corporations. Josh and his team consistently help their clients develop new revenue streams by implementing practical SEO & PPC strategies derived from user behavior metrics.    

What You'll Learn:

  • The top three common misconceptions about local search
  • Tactics for businesses of all sizes to consider
  • The ten key areas to consider when building a local strategy

Who Should Attend?

  • Business Owners & Decision Makers
  • In-house Marketers
  • Corporate Marketers
  • Local Business Marketers
  • International Business Marketers
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Not sure if local search needs to be part of your digital marketing strategy, or if this webinar makes sense for you to attend? Try out our tool below to see how local strategies may be important for your business.

I am a , do I need a local marketing strategy?

You may manufacture products for customers nationwide, but that doesn't mean local marketing strategies aren't important. Do you work with customers near you that make shipping and transportation easier? Would you like to? Do you have local competitors? If you answered "Yes," then Local SEO and PPC should be part of your search marketing plan.

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As a supplier or distributor, you may be contractually obligated to sell to certain regions, meaning a Local SEO plan is important if you are trying to capture qualified leads from specific areas. Search engine optimization and pay-per-click strategies focused on local should be part of your digital marketing strategy.

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Depending on what type of B2C company you are, local marketing strategies could be important. For example, if you have a retail location or multiple locations that need to garner website and foot traffic, a local approach could benefit you. 50% of consumers who conduct a local search on their smartphone visit a store within a day. 34% who search on desktop or tablet do the same. (Source) With that in mind, local strategies are not only important for your marketing but also for brand exposure and reputation.

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Depending on the type of B2B company you are, local marketing may be important. Maybe you offer a service nationwide but are headquartered in a city where you have many local clients. Or perhaps you have locations in many cities with client bases in those respective areas. Local strategies would be useful to consider in these scenarios.

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If you're a local business, you should have Local marketing strategies for both search engine optimization and pay-per-click. Perhaps you're a doctor, dentist, pool cleaner, accountant or another type of business that relies on local customers as your bread and butter. Local should most definitely be part of your digital marketing efforts.

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Can't make it during the scheduled time?

Register anyway, and we’ll send you the recording afterward!