by Beth Shockley | Apr 26, 2017
With collaboration from ALAR Engineering Corp, the TopSpot team developed a strategy that focused on driving more leads through their wastewater equipment pages utilizing SEO, Pay-Per-Click and Conversion Improvement. As their main revenue generator, these landing pages were incredibly thorough with informative content and technical information, but needed work capturing more of a transactional approach to encourage quotes and new business.
by Beth Shockley | Apr 19, 2017
Last month, a few members of the TopSpot team attended SMX West 2017 in San Jose, California. During the three-day event, they attended a variety of sessions ranging from analytics to search engine optimization to in-depth PPC account management. Some of their takeaways were new pieces of information announced by Google’s Gary Illyes, some were statistics in-line with the trends we had been seeing in our own data, and others were strategies and ideas suggested by some of the speakers that reinforced what we are doing for our accounts on an ongoing basis.
by Beth Shockley | Mar 31, 2017
When choosing an agency to partner with, it can sometimes be difficult to know what the real differentiators are between many similar looking agencies. To help answer this question, we gathered up a few of our team members and asked them to share their thoughts on the matter. Here are a few of their answers.
by Beth Shockley | Mar 21, 2017
At TopSpot, our commitment to our clients starts with our team. We always strive to hire extraordinary people who will bring the passion, confidence, eagerness to learn and positive attitude that is necessary to set us apart from other companies. That being said, we are pretty fond of our team members and rely on their knowledge, growth & passion to help us be an extension of your company. We will be highlighting different TopSpotters each month so you can see why we believe we have the best team out there.
by Jessica Schwingendorf | Feb 28, 2017
In the same way that you want your website to be useful, fast and informative, your customer service representatives should provide that kind of experience. Are they accurately answering all of the customer’s questions? If they don’t have the answer to a question, do they offer to find the answer and quickly follow up (and actually follow up)? Are they finding alternative options for the customer if you can’t meet their initial request?