Since its launch in 2000, Google AdWords has evolved from a small self-service ad program to a multi-faceted digital advertising juggernaut.
Although we market through several different platforms (including but not limited to Bing, Yahoo!, YouTube, LinkedIn and Facebook), Google AdWords, being the most used, is often the most effective way to reach your potential customers.
99% of clients we surveyed said their preferred search engine is Google.
(Source: TechValidate survey of 135 TopSpot clients)
We have been working with Google AdWords since 2003. We are part of the Google Partner program, meaning that we are a Google-certified agency and our team members hold the following qualifications:
Being in the Google Partner program has its perks for sure, but most of them get passed onto our clients! Not only do we have dedicated representatives (Strategic Partner Manager, Account Manager, and Trainer), we partner with Google to put on events around the country each year for our current & prospective clients. If you’d like to be notified when these events are in your area, sign up for our newsletter! We also have access to betas before they are released to the public!
Did You Know
One of our founders, Anita Perez, was one of the first 100 people in the world to be AdWords Certified!
Google Campaign Structure – Our Account Managers will categorize your ads in a way that makes sense to your business goals, which will assist with budget allocation and optimum exposure.
Keywords & Negative Keywords - Our Account Managers not only research keywords to bid on, but also negative keywords to ensure the allotted budget is utilized to attract relevant users. A TopSpot PPC program will include extensive keyword research to ensure we identify as many product specific, relevant phrases that make sense for your business. We understand the importance of targeting a specific audience that will ensure a positive return on your investment.
Budget Allocations – Based on your account goals and user behavior, our Account Managers manage bid adjustments and monitor impression share, which optimizes your budget toward your target audience.
Ad Extensions– The world of ad extensions is always changing. From the type of extensions available to determining the ones that work best for you, we will always be implementing and testing until we find the winning combination. We also make it a point to keep these as targeted as possible by optimizing extensions at the ad group level, making sure your call extensions aren’t running when you aren’t available to answer the phone, and testing out new extensions on a small subset of our accounts before implementing on all of them.
Bid Modifiers – Our Account Managers modify bids to be more or less competitive during hours that make the most sense for the client’s strategy.
Our team will conduct thorough research when setting up your program and make continuous refinements to ensure budget and exposure are maximized once it is live. In addition, your account manager will provide you with both top level and granular reports to help guide not only your PPC strategy, but your overall digital strategy.