90% of B2B researchers use search specifically to do research for business purchases. (Google) For B2B companies in the industrial, software, healthcare and professional service industries, a search engine presence for buyer discovery and awareness is now a necessity to stay competitive in the marketplace. To differentiate from the pack, we let analytics guide our strategies for your website and marketing programs to generate leads and move your business forward. And as a B2B company ourselves, we understand that you expect results AND great customer service from your vendor, just like your users expect from you.
On average, B2B customers use 14 sources of information to help them make a decision. (Google) We help you stay in front of your customers multiple ways, so when it’s time to make a decision, they know your brand and offerings.
We develop unique SEO strategies to help convert content and achieve higher organic rankings.
Our pay-per-click strategies offer immediate solutions by driving targeted traffic to your website.
Remarketing is a great way to stay top of mind with customers and build brand awareness.
While social ads aren’t for every B2B company, they can be a great way to extend your reach when it’s the right fit.
Staying in your customers’ inbox is a great way to nurture relationships and keep them in the loop on your offerings.
We offer all of these services, but whatever your online marketing needs are, we can work with you to come up with a unique marketing strategy based on your business’ goals, at a budget you’re comfortable with. Whether you choose a stand-alone service or an integrated approach with our Customer Relationship Teams, you have access to skilled specialists that work on your account, come up with unique ideas and meet with you consistently to talk results and strategies to move your business forward.
42% of researchers use a mobile device during the B2B purchasing process. (Google)
Is your website a consistent experience on desktop and mobile?
Our Customer Relationship Teams work in conjunction with our Web Design & Development teams to develop website strategies that work. So whenever and however customers reach your website, we work to make sure your website leaves a great impression because of its design, information and ease-of-use on every device.
We start every website with creating a sitemap that combines marketing, analytics and the user experience to ensure we are setting up a website that’s thoughtful and intuitive.
Mobile-friendliness is a Google ranking factor and for good reason. We build responsive websites that adjust to every device size – whether mobile, tablet, desktop or projector screen.
When our customers engage in SEO services, they also get access to our conversion improvement team who focuses on strategies to make it easy for visitors to convert into customers on your website.
“The staff is easy to work with and they have a lot of experience with manufacturing/industrial companies."
Marketing Manager, PG Lifelink
When it comes to your website and search marketing programs, we think about how we can help you best serve all of your customers. New customers and current customers need and want different things out of your website. We work to help you accommodate both by analyzing analytics data and deciphering what it really means to your business.
We integrate 3D catalogs from one of our partners that helps both new and current customers. New customers get the info they need to make a decision and current can access the info for reference.
Heatmap software gives you illustrated insight into how your visitors are using and interacting with your website to improve design and functionality continuously.
Staying ahead of the competition is a top priority for B2B companies. Not only do we help you establish your online presence to be competitive, we also help you identify competitors through in-depth reporting and analysis. We’ll help you understand where you stack up against the competitors you know and alert you of new competitors you may not know – all with a game plan to stay ahead and stand out.
As a B2B company, we understand that a web presence is a critical component for the success of your business today. And so is customer service. Our digital strategies and tools don’t just drive traffic and leads to your website, they can help guide your customer experience strategy by understanding who is trying reach you and why.
See who is submitting a form on your website, what source brought it in and exactly what they need.
Listen to the customers that are calling you, know what source they came from and use the recordings to improve your customer service.
VisitorView is a business development tool we offer that delivers insight into who is visiting your site. Think of it as caller ID for your website.
Whether you are a B2B company in the industrial space, software, healthcare or professional services, we’re here to help you in creating and maintaining a competitive digital strategy and generating leads to your business through internet marketing. We believe that your internet marketing strategy should be an extension of your business strategy. So in us, you’ll find a partner that will work with you to establish your digital goals, find and bring in the right types of users online and incorporate tools to measure the success of your marketing.