Online Marketing Case Studies

At TopSpot, we know data is important to drive decisions.

And the decision to invest in an internet marketing partner is an important one. we are a results focused company that believe in clear reporting of our progress and will often highlight our customers’ greatest successes through our integrated internet marketing strategy programs.

Below are a handful of case studies showcasing our results for our customers in the B2B and B2C spaces that we have highlighted through internet marketing case studies:

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Mitchell Crane

Houston, TX
Web Design
Web Development
Search Engine Optimization
Pay Per Click
Responsive
Business to Business

In its first five months, the new Mitchell Crane website saw a 1500% increase in online conversions from 9 to 144. Organic traffic increased by 187.12%, and the website now averages close to 600 organic visits per month compared to the previous average of 200 visits per month. The website also saw an overall traffic increase of 147.99% and a 292.57% increase in mobile and tablet traffic, which now drives almost 25% of the website's traffic.

Full Case Study

1500% Increase

In Form Submissions
9 Before
144 After

Funk Facial Plastic Surgery

Houston, TX
Web Design
Web Development
Search Engine Optimization
Responsive
Business to Consumer
Mobile

When comparing the first eight months post launch to the previous eight months, the website saw a 356% increase (324 vs. 71) in online form submissions from mobile and tablet devices. Looking at year over year data, the new responsive website saw a 264% increase with form submissions improving from an average of 28 per month before launch to an average of 103 per month post launch.

Full Case Study

356% Increase

In Form Submissions
71 Before
324 After

RTS Cutting Tools

Clinton Township, MI
Catalog Data Solution
Web Design
Web Development
Search Engine Optimization
Pay Per Click
Responsive
Business to Business

In its first seven months, conversions have increased 470% from 30 to 171. The website conversion rate has increased 67.25% from 1.41% to 2.35%. Traffic has increased 264.82% on mobile, 237.28% on desktop and 272.41% on tablets. Organic traffic has also increased 450%, from 589 sessions to 3,238 sessions.

Full Case Study

470% Increase

In Online Leads
30 Before
171 After

Analytics Services Case Study : Call Tracking

Business to Business
Conversion Improvement
Desktop
Search Engine Optimization
Call Tracking
Business to Consumer

Comparing the 6 months before call tracking to the 6 months after, a 363% increase in conversions was captured. We discovered that Heritage Equipment received 1.7 calls for every online form submitted.

Full Case Study

363% Increase

In Tracked Online Leads
354 Before
1638 After

Metal Coatings

Houston, TX
Mobile
Responsive
Web Development
Web Design
Business to Business

When comparing a period before the responsive website redesign launch with the same period since, Metal Coatings saw a 247% increase in mobile conversions, from 17 to 59 smartphone leads. Additionally, Metal Coatings has seen a 76% increase in overall smartphone visits, from 4,058 to 7,161.

Full Case Study

247% Increase

In Mobile Form Submissions
17 Before
59 After

Precision Urethane

Hempstead, TX
Business to Business
Conversion Improvement
Desktop
Search Engine Optimization

The redesigned utility and call to action has been a success: resulting in an impressive improvement in the conversion rate of the page. This simple yet effective change showcases the benefit of having a Customer Relationship Team working together to improve a website's user experience.

Full Case Study

186% Increase

In Form Submissions
14 Before
40 After

Farmers Copper

Texas City, TX
Web Development
Web Design
Pay Per Click
Search Engine Optimization
Desktop
Business to Business

Farmers Copper saw a 188% lead increase, 988 online form submissions and phone calls as opposed to 342 during a comparable time period and a 1200% increase in organic rankings upping their total organic rankings from 12 to 166.

Full Case Study

188% Increase

In Online Leads
342 Before
988 After

Hoover Solutions

Houston, TX
Web Design
Web Development
Pay Per Click
Search Engine Optimization
Business to Business

Hoover’s Material Handling saw a 115% lead increase, 355 online form submissions and phone calls as opposed to 155 during a comparable time period, 73% increase in organic traffic and 18% increase in organic rankings. Hoover also developed a new line of IBC sizes due to the demand driven through the increased conversions.

Full Case Study

150% Increase

In Online Leads
155 Before
335 After

Pentastar Aviation

Waterford Twp, MI
Web Development
Web Design
Mobile
Search Engine Optimization
Pay Per Click
Business to Consumer

Pentastar saw a 461% Lead Increase, 101 form submissions as opposed to 18 form submissions during a comparable previous time period, and a 104% increase in mobile site visits.

Full Case Study

461% Increase

In Form Submissions
18 Before
101 After

Stainless Drains

Greenville, TX
Web Development
Web Design
Search Engine Optimization
Desktop
Business to Business

When comparing the six months before the new site launched versus their most recent six months, Stainless Drains has seen a 1114% lead increase, with 874 online form submissions compared to 72. Additionally, their overall traffic has increased 398%, from 4,014 visits to 19,986 visits.

Full Case Study

1114% Increase

In Form Submissions
72 Before
874 After

AST Bearings

Montville, NJ
Search Engine Optimization
Web Development
Web Design
Business to Business

With continual SEO, AST Bearings experienced a 108% increase in conversions from organic traffic year over year; with 1586 leads over 762 leads. Additionally, they received a 143% increase in organic traffic, with 59,496 visits the first year and 145,125 visits the second. Overall their traffic increased by 97%, with 186,993 visits compared to 94,798 visits.

Full Case Study

108% Increase

In Form Submissions
762 Before
1586 After

Nationwide Plastics

Houston, TX
E-Commerce
Business to Business
Web Development
Web Design
Search Engine Optimization
Pay Per Click

With their e-commerce site development relaunch, Nationwide Plastics experienced a 192% increase in conversions from organic traffic in the first quarter post-launch; with 111 leads over 38 leads. Additionally, they received a 162% increase in overall conversions, with 199 leads in the three months prior to launch and 522 leads post launch. Nationwide Plastics' organic traffic increased 46%, with 4,612 visits compared to 3,162 visits.

Full Case Study

192% Increase

In Organic Form Submissions
38 Before
111 After

Associated Spring Raymond

Maumee, OH
Catalog Data Solution
Conversion Improvement
Analytics
Search Engine Optimization
Business to Business

After six months with the updated design and filter functionality, the Associated Spring RAYMOND website saw a 130.65% increase in form submissions for Gas Strut products, indicating that the new filter design was a better experience for visitors to narrow down their needs and then convert. The website’s form conversion rate increased by 126.12% and form abandonment decreased by 35.59%

Full Case Study

130% Increase

In Form Submissions
558 Before
1287 After

KD Fasteners

Addison, IL
Search Engine Optimization
Business to Business
Pay Per Click
Web Design
Web Development
Form submissions increased by 246.43% with over 600 form submissions coming in throughout the first 9 months. 47% of those leads were driven by organic traffic and 46% by the KD Fasteners pay per click program. When comparing the first full month post launch to their traffic and lead metrics 9 months later, the website saw an overall traffic increase of 121.33%.
Full Case Study

246% Increase

In Average Monthly Form Submissions
28 Before
97 After

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