Hoover Solutions: Website Design & SEO Case Study

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Summary

Since 1911, Hoover Container Solution has been providing the highest quality liquid handling solutions and services. When they contracted TopSpot Internet Marketing to develop a new website and manage their internet marketing program, they saw a 115% lead increase, a 73% increase in organic traffic and an 18% increase in organic rankings.

Problem

Hoover Solutions had an outdated website that was not properly optimized to gain organic traffic, paid search traffic and total conversions.

Solution

TopSpot built a completely new site that was built with the latest optimization strategies and developed a complete online marketing strategy.

Service Provided

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150% Increase

In Online Leads

Hoover’s Material Handling saw a 115% lead increase, 355 online form submissions and phone calls as opposed to 155 during a comparable time period, 73% increase in organic traffic and 18% increase in organic rankings. Hoover also developed a new line of IBC sizes due to the demand driven through the increased conversions.

155 before
335 after